L'Oréal

CARAG, JEMIMAH MIKHAELA FAITH A. May 5, 2015 PREVM/Sophomore PHLO1 V-4R Animal Testing When we talk of animal testing, let set our limitations to animals experiments that are (a) harmful, which makes animals worse than they were whether physically or psychologically, and (b) nontherapeutic, which not intended to benefit the animal itself. Nobody likes the idea of suffering in the name of testing cosmetics but it is harder to condemn scientists who used animals to research cures for…

Centuries have come and gone since the first form of animal testing was performed by the likes of Aristotle and Eristaratus (Hajar). This was back in the days where there was no technology to test medicines or different types of substances, therefore it is reasonable why the tested on animals. To this day multimillionaire companies keep testing on defenseless animals. Humanity has been able to come far in so many aspects of life, but when it comes to testing new products or drugs we are at a…

Another complaint of those stuck on animal tested products is that it is just not practical to spend extra money to pay for the testing alternatives. This is a really common misconception that is only further fueled by the shelves and shelves of L’Oreal, Revlon, Maybelline and NYX products in most major drugstores. Luckily there are just as many available products that are easy on your wallet and your heart. These products include many brands that you are probably already aware of and buy: Elf,…

bareMinerals, by Bare Escentuals Beauty, Inc., competes widely in the cosmetics industry. Selling products from makeup to skincare products, they are most known for providing products that not only provide converge, but they are also good for our skin. bareMinerals have eye, lips, and face makeup lines. They also provide a line of brushes and makeup tools. The brand is very environmentally conscious; the brand provides natural products and they are cruelty-free, meaning that they do not test…

of foreign product. The company have to strive in order to present a compelling value alternative in different categories and match innovation immediately. Therefore, innovative development products and price are needed. Aggressive innovation by L’Oreal in beauty category could weaken the market share and increase in competitive…

instantly recognizable symbol for drama. In 1920, the first non-toxin mascara was invented. Many movie stars were becoming trendsetters for eyeliner and portable lipstick which was invented only 5 years ago. Lip gloss was invented in this era. L'Oreal invented sunscreen in 1936. Because of the Great Depression, buying makeup was more scarce. Women had figured out a more feminine makeup look, unlike 1920's coal black look. In the 1950’s Cosmetics were selling worldwide and making a huge amount…

Since its foundation in 2011 by Matt Waldron and Frederic Rousseau, Panache has built an enviable reputation within the hairstyling industry in Canada. This high-end hair salon offers services such as colour, cut, make-up, beauty care and permanent laser hair removal. The business partners and friends opened a second hair salon in 2015, called Atelier Panache, a creative space serving as a hair salon and as a continuing education centre for professionals (panachePRO). Opened 7 days/week,…

Cosmetic testing on animals Cosmetic testing has been around since the early 20’s. There are several groups that try to shut down all the companies that are testing on animals. The first known testing was designed in the 1920’s and it was developed to test the toxicity of certain products that would be sold to people around the world. Testing cosmetics on animals in the United States is very common. About a thousand mice, guinea pigs, rats and rabbits undergo pain or die each year from the…

When one picks out their personal care products, makeup, or cleaning products they could be supporting animal cruelty and not even know it. Across the world, countless animals are locked inside bare, cold cages in laboratories. They are lonely and just want to be set free from their isolation and misery. They wait in terror for the next painful experiment to be performed on them. The stress that these animals are under causes them to bite their skin and rip their hair out. Therefore, it is…

Advertisements tend to perpetuate stereotypes, often sexualizing models and displaying them in ways that conform to social norms. I struggled with finding an ad for men’s cosmetics, and found it very interesting that the best example I came across, a L’Oréal ad, had the slogan “Be yourself, and never let go.” This slogan says a lot about the socially constructed concept of masculinity, while the highly controversial ad for Benefit eyeliner clearly perpetuates the construction of femininity. The…