Krating Daeng

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    5 Hour Energy versus RedBull With a fast-paced world, many people are struggling to keep up. Some people have trouble getting through the last bit of their day. Remedies to these problems would normally be solved by more sleep, healthier foods, and better exercise. Although all of those activities are important, they are not attainable at any given moment of the day. Energy drinks and shots are becoming more prevalent in pop culture as people are realizing their quick fix. Energy drinks are supposed to give the consumer the right amount of energy to get them through the last bit of whatever they are doing. Two popular energy drinks, 5 Hour Energy and Red Bull, both claim to provide the consumer with long-lasting energy without the crash. But which one is better? Many claim 5 Hour Energy proves superior. Energy drinks are always presumed to be unhealthy and a waste. It is believed that the ingredients found in energy drinks are harmful and artificial. 5 Hour Energy claims to include four B vitamins; B6, B12, B9, and B3 (5-Hour ENERGY® Shot). B vitamins are very important in everyday diets, although “the amount contained in each energy drink isn’t enough to have any meaningful effect” (Sifferlin). Keeping in mind that this is just a drink, every little bit could make a difference to someone’s diet. 5 Hour Energy also includes citicoline, tyrosine, phenylalanine, taurine, malic acid, glucuronolactone, and, of course, caffeine. These are all natural ingredients coming from…

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    As a product that thrived on grassroots marketing, Red Bull depended on word of mouth. As word about Red Bull spread throughout Europe’s all-night-party circuit, so did rumors. Tales circulated that taurine was a derivative of bull testicles or even bull semen. Even worse, there were rumors that young people had died while partying too hard and drinking too much Red Bull. Although none of these rumors was ever substantiated, Mateschitz is convinced that one of the most important promotional…

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    Red Bull History

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    especially in times of increased performance” [Red Bull, 2013]. The company claims the benefits of the beverage are that it improves concentration, awareness and reduces weariness and exhaustion. The business currently employs over 8,900 employees [Red Bull, 2013] and has sold over 35 billion cans of Red Bull in 165 countries around the world. Red Bull is a company that has been quite constant with product and packaging for about 32 years. However, since 1984, the launch of the company, the…

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    Red Bull Case Study

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    It was created in 1987 by the Austrian entrepreneur Dietrich Mateschitz and on market share Red Bull is the most popular energy drink in the world. History Red Bull took many marketing and ingredient ideas from an energy drink in Thailand called Krating Daeng. Dietrich Mateschitz, an Austrian entrepreneur, developed the Red Bull Energy Drink brand. Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating…

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