Korean Air Lines Flight 007

business model is one that emphasizes to the consumer that they pay for only what they need. Prospective travelers are faced with decisions regarding their in-flight spending experience. Potential fees range from paying for a boarding pass, a fee that can be avoided if one prints at home, to the numerous fees regarding baggage and in-flight food & beverages (Spirit Airlines, 2014). Their current marketing strategy includes promoting the “Bare Fare” in which a traveler pays for their discounted…

Singapore Airlines As with most things in life the only constant, is change. Similar to one’s personal life their business life is just as complex and ever changing. Today 's business environment requires that organizations, like Singapore Airlines, to undergo change on a constant basis in order to remain competitive. These changes may be minor, or may be something major such as in refocusing the overall strategy of the organization. It is up to the change manager to effectively move the…

in contrast as they are not interested on how much profit SIA can gain. Investment has been poured in to its in-flight dining in order to satisfy passengers demand for excellent product and services. Besides, SIA depends on external expertise in the area of in-flight dining with the help of International Culinary Panel. Customer expects good taste of food especially for long hour flight. Thus, this will help them to identify trends that may impact the customer’s taste. SIA also conduct surveys…

INTRODUCTION: India is one of the developing countries in the world. Aviation in India is one of the major economic factors, and aviation industry is enormously growing day by day. Many airlines operate their functions and services in India among them IndiGo is one the best developing carrier which provides it services on-time based and is very particular with its timing and services. IndiGo is a low cost carrier providing low fares and on-time performance. It provides various services with…

the future. The course can introduce the skills required by the world’s leading airlines. This can also benefit the airline in recruiting in the future. Also, related diversification can include air catering, where airline meals can be made and provided for other airlines as well, similar to Bangkok Air Catering. Etihad airways can also expand to provide tour operations, which is another strategy that targets tourists mostly where Etihad Airways can book or provide travel related services from…

British Airways PLC, a British air-transport company, is branded as one of the largest airline in the world carrying approximately 36 million passengers a year. Its headquarters are established near Heathrow Airport in London. In 1935, small UK air transport companies arose together to form British Airways. Later, the British Government joined British Airways with its competing airline firm, Imperial Airways to form British Overseas Airways Corporation (BOAC). British European Airways (BEA), a…

their head offices being located in Abu Dhabi which is the capital of United Arab Emirates. The term Etihad refers to ‘union’ in Arabic making it very meaningful to unite passengers from all over the country. The main business of Etihad airways is the air transportation of passengers while it also operates businesses in Etihad cargo, Etihad holidays GCC (global contact centre) that is included in its commercial group. The airlines company is governed by a Board of Directors under the…

Saeed Al Maktoum is also the president of the Department of Civil Aviation which gives the airlines strong backing from the government which enabled them to create a strong hub in dubai and also other benefits such as subsidised fuel rate, premium air space,etc(——). Furthermore,…

scheduled flights every week to Kuala Lumpur, Ipoh and Penang. After 5 years, more planes were bought to enable more flights to head out to many other different countries. (Singapore Airlines, 2014). In 1965 is when Singapore gained its independence from Malaysia, both countries decided to joint alliance and control the airline in 1966, renaming it Malaysia-Singapore Airlines (MSA). (Advameg, 2014). Years past and in April 1970 Malaysia decided to start its own domestic and international flights…

Air India: How to survive to live another day? When Rohit Nandan took over as the CMD of Air India in 2011, he had a single objective in his mind i.e. to recover India’s very own airline from the humungous debt that it had accumulated over the last few years. Starting as the flag bearer for India aviation industry, Air India had had many fruitful years, but in recent years it had nosedived to losses becoming one of the worst performing PSUs of India. Being a state owned enterprise, the attitude…