CASE BRIEF – TATA NANO
Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment?
Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1 lakh, meet Indian domestic regulations, and performances meeting the minimum customer acceptance.
The Indian potential market for such ULCC is estimated to be 380,000 units/year, and initial sales shows most of the requests coming for the top Nano model (i.e. LX model which target the comfort), 75% of the requests are concentrated outside of the main cities, and 50% of the requests are finalized to buy a second car. This last point is clearly off the positioning wanted by Tata which targeted families which own two wheelers.
Essential is to understand the positioning of Tata Nano as “the cheapest car in the world” and the targeting wanted by Tata which are the 2-wheelers owners to switch to 4-wheel ULCC.
A PESTLE analysis is performed before moving to the recommendations.
• POLITICAL: Various Indian states offered incentives to set the production in their land. Export of car is growing especially in Asia and Africa. Tax reduction are applied to specific vehicle such as UV and MPV.
Kolkata: City Known For its Magical Touch and Charm
Situated at the east bank of the Hooghly river, Kolkata is the capital of West Bengal, India. This city is much famous for its rich cultural heritage, traditions and festivals. It is an educational, cultural and commercial hub of East India. After Mumbai, it is the second largest city in India and the third largest metropolitan of the Nation. The quality of education, wonderful places, street food, career opportunities and several other things…
and beautiful ladies adorning the campus is a common sight. The ground is always buzzing with people playing sorts of games and carrying on the activities. Green Benches, a place where talent is born and manifested.
St. Xavier's College is a place to be.
Bianca had no stake at all to join St Xavier’s Kolkata but precisely it was ranked second in the Country. She had landed in the city of joy along with her mom to write the test. The following day was her entrance exam. Bianca was braced well…
resource development of Bodoland, the findings of the field study and finally the suggestions and recommendations.
About the Authors
Amalesh Chandra Banerjee is a distinguished scholar with his Teaching experience spanning over more than five decades. He has worked as HOD of Economics of Rabindra Bharati University and as a Guest Professor in Jadavpur University at Kolkata. As a specialist of Northeast India economy, he has made many important contributions. He has published more than a dozen…
ACAHRYA P. C. RAY CASE STUDY COMPETITION
KUMARTULI- INDIA’S ONLY POTTER’S TOWN
BY RASHI AGARWAL
Kolkata – “The City of Furious, Creative Energy” is a city of matchless culture, traditions, food and festivals.
During the month of October, the colorful and festive spirit of this city can be relished when the biggest festival, Durga Puja, is celebrated.
The first idol worship of Goddess Durga in recorded history is said to be celebrated in the late 1500…
LUXURY, FASHION & REJUVENATION IN STANDOUT STYLE
Time for love (Note to art: Tissot – Use image that say’s Valentine’s)
This Valentine’s Day declare your love with the Tissot Bella Ora, a beautiful timepiece inspired by Italy and its romantic cities. With a mother-of-pearl dial, accentuated with pink and red hues, this special-edition model has a natural elegance to it. A perfect accessory, which complements both formal and casual wear, it is an ideal gift for your lady love.
Live Case Study is on Narayana Hrudayalaya Foundation based in Bangalore. Over 2000 students from across the nation and other countries have been part of Narayana Hrudayalaya Foundation. The Bangalore campus offers medical, physiotherapy and nursing programs. Na-rayana Hrudayalaya Foundation, aims at being the leader in Human growth through higher education services with 14-years of excellence in health sciences, also owns and operates campuses in Kolkata and in the near future in…
G) The lineup is subjected to the prior approval of the Team Leader. In case of disapproval, the Recruiters’ will be responsible for fresh lineup.
H) The Recruiter’s will be responsible for making two quality lineups on a daily basis.
I) Monthly Joiners’ details should be shared on the last day of the Month with the team leader and higher authority. Failing to share the details a recruiter will not be applicable for that Month’s incentive.
2) Pune Team
A) One dedicated person will continue to…
After the Nawab granted the East India Company a trading license in 1690, the area was developed by the Company into an increasingly fortified trading post. Under the Company rule and later under the British Raj, Kolkata served as the capital of British-held territories in India until 1911.
• Mumbai- Mumbai is built on what was once an archipelago of seven islands: Bombay Island, Parel, Mazagaon, Mahim, Colaba, Worli, and Old Woman's Island (also known as Little Colaba). In 1687, the English…
Prostitution in India is very much prevalent; it has taken a high increase in the country.
About 2 million to 3 million prostitutes are there in India. And many of them enter the profession during the age of 12years and 15years. There are many villages which are completely under this influence.
The village in Uttar Pradesh, Natpurwa village, in this village Nat caste dominates. Children in this village are not even aware about the name of their father. Around 5,000 people live in this village.…