Kokoda Track campaign

Racism has been a significant issue over the years and continues to be somewhat of a buzzword in todays society. Reginald Walter Saunders is an excellent example of a man who overcame racism in one of the most difficult of circumstances. Saunders was an Indigenous Australian who fought in WWII both for his county and his rights as an Aborigine. He later became known as the first Aboriginal commissioned officer in the Australian army. Throughout his time of service, he made a significant impact…

It was a pleasure working for Trader Joe’s and developing their advertisement campaign. In the beginning the team learned about Trader Joe’s and the products and services that they provide. Trader Joe’s was facing a large task by entering a small rural area with a very limited market. The three main targeted groups in the market were college students, local community members, and the local restaurants. The team decided that social media, billboards, and newspaper advertisements will be the best…

“Each accurately illustrated one of the AIF’s most significant actions during the campaign and was visually stunning and emotionally engaging.” (11) While the Gallipoli campaign’s failed beginning at the landings has been widely studied and recounted, the most successful event at Gallipoli may have been the withdrawal of the Anzac troops…

initial exploration of the construction and reconstruction of visual brand identity” (Phillips, McQuarrie and Griffin, 318). One statement I find interesting in this article is the when the authors describe the visual consistency of an advertising campaign represented through fine art illustrations completed for Red Brick Beer: The authors of the article explain the function of advertising and the effective communication strategies and implementations used in marketing, but they are also able to…

on the campaign trail, he began to tread murky waters. Politicians like Trump should seek to deeply understand the ramifications of using an artist’s work in a public, explicitly political setting. Musicians as authors and curators of their own art are the most qualified people to answer the question of what they intend their music to represent. As such they should be afforded the respect of determining the message their art portrays, especially in public settings such as political campaign…

young adults, ages 16-24 spend more than 200 minutes a day on a mobile device. This number is expected to continue to grow due to the increase in people always wanting to know what is going on. Thomson states that it is imperative for candidates to campaign on social media to reach the young demographic because they “make(s) up the same proportion of the U.S. voting-age population as the Baby…

We ran the Facebook campaign with the hopes of reaching more professionals. Unfortunately, although there was a large reach for the campaign, which ran on a budget of $250.00 and had 420 engagements, less than 5 people filled it out, as shown below. Although, it was a challenge to determine which people had filed out the survey due to the Facebook Ad Campaign. Perhaps if we were to do this again, we can ask if the subjects were filling it…

In the year 1981 Peter Weir created a movie named Gallipoli, which was based around the major invasion of Gallipoli involving Australia in world war one. The two main characters Archy Hamilton (Mark Lee) and Frank Dunne (Mel Gibson) have an unbreakable mateship, which remains strong even through times of pain and doubt they were still best mates. Mateship is shown everywhere through you the movie but it firsts starts at the ‘Kimberly Gift’ where these two men first met each other. After the…

Why would we fly it, parade it, wave it and wear it, if it didn’t serve its purpose? The Australian National Flag is a crucial figure in our Australian Identity, and therefore the change in its design is unnecessary. It is obvious that the cost of such a thing would implode on our national budget, lose symbolic denotations embedded in the current flag and change the way our country is perceived internationally. As a nation, we need to fight to keep the innate design of the Australian National…

Australia's wartime experiences especially those at Pozieres during World War I, acknowledges how the soldiers have shaped our nation and become an integral part of defining who we as Australians are. Australia had an important role in supporting the imperial Great Britain and were always ever-ready to aid Britain even though the war did not affect Australian geographically. Despite the devastating toll on the Australian Imperial Force, “our Diggers fought with distinction and left a deep and…