Know your customer

The Case of Lonnie and Dorothy 1. List the needs that Lonnie and Dorothy have. Then prioritize them. The needs that Lonnie and Dorothy have are important to be met in order for them to live comfortably. One of the biggest problems for them is the economic disadvantage that they have. They have bills to pay and what they earn is not enough for them. They are also not able to save any money for their future. Lonnie and Dorothy have needs in their own health and physical well-being. Dorothy has…

Porter’s Theory Porter’s Theory relates to the profitability of different companies in terms of their business outlook. What company is the most profitable? How can we gain better clientele? Where do we rank amongst other competitors as far as profitability? These are all questions that a company would search to find the answer to when debating their position in the business world. FILA is a known sneaker and clothing company that has taken a huge fall within the last decade. In this research,…

one in marketing. The first P is Product. Product is an item that we need or desire (Martin,2014). For Pizza Hut, the product they focus on is the products which are preferred by their customers, such as of course pizza, wings and pasta. Besides, focusing on only their products which are preferred by their customers, Pizza Hut also focus on products that need improvements based on their consumers’ demand. The second P is Price. Martin (2014) states that pricing of a product or service plays an…

The website is your portal to hot deals and buyer’s guides for a range of different products. Selling over a million products to 10 million customers in 14 counties, this is the e-tailer that sells you products for work and play. Get huge discounts on TVs, phones, sat-nav systems, car seats and portable DVD players and much…

products and the largest black-owned business in Europe. Dyke and Dryden’s primary markets were the United Kingdom and Africa. The acquisition of Dyke and Dryden gave Soft Sheen a solid entry into a market of approximately 440 million potential customers. However, this optimism was short lived and Soft Sheen did not have great success in penetrating foreign markets and domestic sales continued to be a ‘Cash Cow’ for the Company. The overall meltdown in sales was compounded by increased…

‘commercial’. Yeah, letting the truth bare, she was beautiful. I would say Venessa, at 45 and married for 20 years, was a perfect example of feminine and wanton flirtation sexuality on the goof. She was my immediate supervisor, and you know that shit- don’t be rude to your boss? She was the lady in charge; in charge of my career. This lady really caused jitters in me and I really fretted her despite the manly face I wore when she was around. I only pretended to be strong, just like a man. I…

A food retailing industry is an extremely competitive marketplace. Aldi belonging to this sector faces competition but what distinguishes it is the pricing strategy without compromising on the quality. They realize that their customers want value for money. This is achieved through the efficient business operations that reduces cost in all areas of business. Key areas of price competence are by saving time, effort, space and energy. Aldi runs its business around lean approach. The 3 core values…

Chipotle has a lot of potential and they need to continue to work with their sustainable food movements. Addressing their lack of transparency for their own strategic benefit but as well as to provide themselves with more credibility moving forward. Chipotle can take lead and disclose more clear and detailed information about their food and how it is sourced. In their ability to connect with their consumers they should find their credibility grow stronger if they disclose some of their failures…

Cancun Mexico a beautiful paradise.Not only because you can spend as much time as you want there but also because of the beautiful sites and you can have some family fun time. Before Cancun Mexico Became a tourist town and before , the Yucatan Peninsula was inhabited and dominated by Mayan civilizations until most of the local sites were abandoned by the 15th century. For centuries, this region was mostly wetlands, mangroves, jungles, and virgin beaches.The mayan civilians called the area “Kan…

SSG Hibbler served as the Bradley Fighting Vehicle Systems Maintainer for the Area Support Group-Kuwait. His extensive maintenance experience and technical knowledge attributed to his success as the Contractor Officer Representative (COR) for the Kuwait-Base Operations and Security Support Services (K-BOSSS) contract. Monthly, he executed 33 surveillances and 18 COR reports, verifying that the contractors adhered to the terms of the contract. His leadership increased the maintenance readiness…