Know your customer

different people but the core essence of marketing is to connect with customers and convince them of what they need and buy that product even though they may not know why. According to Dr. Philip Kotler, Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit (Kotler & Keller, 2016). Marketing is no longer just a department of an organization meant to attract customers rather a key part of centers of excellence that…

sustainable development. Lothamilk believes that its products meet the top requirements for the quality through the adoption of a closed loop production cycle. Lothamilk’s product development strategy targets at quality and safety benefits for its customers. Therefore, it has been regularly researching and investing in new technologies. Moreover, it also applies strict management system throughout processing stages, including pre, mid and post production in order to maintain the best quality and…

Nevertheless, their only goal is the maximization of profits rather than customer satisfaction. Apple and Samsung are one of the two biggest firms who tend to supply consumers with ongoing products every year (Eichenwald and McCabe, 2014), which puts them in an oligopolistic market due to being the two major suppliers. Each of…

10). At A ---- 20 the base pressure is fairly uniform at -- 0.6 over the middle half of the span, with a sharp drop near tile tips. The level of the pressure over tile middle half of the span, although lower than on the lower aspectratio plates, is considerably higher than on t h e two-dimensional plate. Correspondingly the bubble length (expressed in terms of tile chord) is 4.29 for A ---- 20 and 2.82 for A ---- oo. Behind the low-aspect-ratio plates (Figs. 5a to 5d) it will be seen that,…

user’s problem. When a product not only solves their initial problem, but also fulfills their fantasies, people develop deep emotional bonds with the product (Boatwright & Cagan, 2010). When companies create valuable problem-solving products, customers stay loyal and committed to the brand. Creating a valuable product can be a very difficult task and requires a team that is talents, dedicated, and invigorated. The new product development process requires a diverse team that works on the same…

the needs of the customers by keeping in view all these factors( Asamoah,2012). Consumer Decision Making Process: There are different processes involved in the consumer decision making behavior.…

chicken and their secret Cane’s sauce. At the top of the current Raising Cane’s menu it states in big bold letters “Always fresh. Never, ever frozen.” This was purposely put in all capital letters at the top of the menu to grab the attention of the customers by being noticed quickly. A benefit of putting this on the menu, is to express that their restaurant is better than other restaurants because their chicken is fresh. Below the words is a deliciously looking picture showing the items they…

PEOPLE LOVE PIZZA BECAUSE… Have you ever wondered why pizza is so loved all over the world by billions of people? It is technically a very difficult to know as to why everyone really love pizza. One of the major reasons is probably the fact that it is versatile, because you can literally put anything on a pizza, you can put any type of food for your toppings. There are pizza places where they put chocolate instead of tomato sauce, and fruits instead of cheese or meat. It would also depend on a…

expand the market share of the airline and will attract customers of competing airlines. Etihad Airways can benefit from current customers to expand their market share. By using a customer referral incentive program, existing customers are encouraged to refer other customers to use the airline. By doing that they receive free products, big discounts and cash rewards. This strategy uses existing customers as a sales force for attracting new customers using the same products.…

measured by evaluating the results, impact, satisfaction, and skills gained after the training. In the case of Rustica Bakery, the training can be called a success if drinks are more consistent, employees feel as though the training was beneficial, and customers are continuously satisfied with the drinks. It is important for a company to have a positive rate of return on investment when it comes to implementing a training program. Training can be very beneficial to a company because it motivates…