KLM

OVERVIEW: Background: Etihad airway is one of the most successful airlines as it has already been recognized as the World’s leading airline three times consecutively. The success of Etihad airways just established within just ten years as is recognized as one of the fast growing airlines in the history of commercial aviation. The airline was founded in July 2003 by the Royal (Amiri) decree and started its operations on November 2003. They are known to be the national airlines of United Arab…

The company's market position would be essentially more difficult to determine, as the market for ‘entertainment' within central London is so large and assorted, and direct competitors are difficult to determine. Qualitative performance measures would highlight the capacity for creativity, the expertise of staff, flexibility and responsiveness of the attitudes towards innovation. Managerial performance, and furthermore staff performance, would be difficult to measure in terms of profitability,…