KLM

"[S]elling holidays is like selling dreams" (Holloway and Humphreys, 2012, p.10) and dreams live from inspiration as the initial impulse for planning holidays. Due to the tourism characteristic of mostly providing intangible products and services, “the tourism industry is highly information intensive and information is its lifeblood” (Benckendorff, Sheldon, & Fesenmaier, 2014, p.5). Consequently, information is key for consumers and tourism businesses to come together and to create a memorable…

Introduction of Avianca Airlines Avianca is the Colombian national airline carrier, founded on December 5th, 1919, and is the second oldest airline in the world after KLM airlines. (Timothy, 2013) Avianca is a historical airline created by a group of people from Colombia and Germany and was registered under the name of SCADTA meaning Sociedad Colombo Alemana de Transporte Aereo in the city of Barranquilla. (Avianca, 2017b) Transportes Aereos Centroamericanos (TACA) was founded in 1931 in…

Organisational Culture a. Definition and Cultural web theory Linstead et al., 2004 defined culture as a pattern of beliefs and expectations shared by organisations’ members while Linda Smircich 1983, emphasized that culture is something an organisation is, not what it has. An organisational culture is the set of beliefs, values and learned ways of managing of an organisation (Lynch,2015). According to Johnson et al., 2014, culture and history affect any organisation strategy. The…

Introduction The mobile platform has been at the forefront of innovation in the last 5 years. We now have access to our email, personal media, and people we care about within reach of our pockets. Smartphones have recently made our lives easier with its quick access to services we didn’t have before. Applications like GrubHub and Uber allow us to get food delivered that would not normally and find an easy and safe ride to any destination. With mobile payments, companies like Google and Apple…

“What I Did This Summer?” This summer I participated in many exciting events. I helped my dance studio with a dance camp and I spent a few days with my friends. The most exciting thing I did this summer was that my family and I went on a trip to Italy. I have gone to Italy only once before, and I was in fourth grade and it was my second time going to Europe. I love all the different cultures and the people I meet. In Italy everyone is kind and they try to speak English, even though they…

Thrive Global Thrive Global is a consumer wellness start-up that seeks too change how people live and work (Crunch Base, 2016). The stat-up has 16 investors who have contributed $7 M in total equity funding (Crunch Base, 2016). Thrive Global has a big market opportunity when one considers the customers, competition, company and technology. It targets a wide segment market consisting of men, women, from different social economic backgrounds and lifestyle values (Thrive Global, 2016). It also…

Introduction Emirates Airlines is an international airline carter that introduced itself into the airline industry on 25th October 1985, in that same year it also took its first routes out of Dubai with only two aircrafts, a leased Boeing 737 and an Airbus 300 B4. Ever since its startup, the company’s goal has been kept true of favoring quality over quantity, and over the years since taking those baby steps onto the travel industry, Emirates airline as a company has grew into a globally…

Since last three decades one sees a huge transformation that has occurred in airline industry. Companies once owned by state or government went into private hands that then formed strategic alliance to maximize profits and reduce cost. Such alliances also provided numerous other facilities. For example, joint marketing activities, code sharing, flier programs. Earlier companies only had bilateral or multilateral agreements amongst themselves but later on with the advancement in technology,…

Abstract Crew resource management (CRM) is a global practice in aviation industry which decreased the rate of aircraft accidents. The main reason of writing this essay is to explain CRM, its characteristics and its different perspectives, such as good CRM practices and bad CRM practices. For example United Airlines Flight 232 is an example of good CRM which shows good leadership skills, quick actions on time, proper and adequate services, teamwork and best communication. Japan Airlines Flight…

Dedication You know how it is. You pick up a book or a research, flip to the dedication, and find that, once again, the author has dedicated his research to someone else and not to you. Not this time. Because this time it is dedicated to you for taking a time to read this research. To my parents: thank you for your unconditional support with my studies I am honored to have you as my parents Thank you for giving me a chance to prove and improve myself through all my life please don 't ever…