Kit Kat

Market Plan for new Cadbury Chocolate Executive Summary Chocolate is an essential commodity its industry is worth close to a $100 billion dollars. Its known bought by men and woman of all ages as a guilty pleasure. Cadbury is one of the world’s leading chocolatiers and is a subsidiary to the vast Mondēlez Group. Market Research - The very first step is to gather information ago ut the market and the consumer. If there has been a change in the consumers taste or preference. This would also…

Spring break was just around the corner, my friends and I had not even a clue on what we wanted to do except one thing, we wanted to make this spring break the most memorable as we can. We did not want to just sit around or netflix and chill, we wanted to go out and explore. One day as I was sitting in class, my phone started blowing up, “buzz buzz buzz” it would go every second, I started getting butterflies in my stomach when I saw “SOUTH CAROLINA!” written on my screen. My friend had…

Introduction We are after all human, we must eat, animals must eat, and it is the game of survival, the only thing that sets us apart is humans cook there food. According to Fox (2005:1) cooking has more than a necessity, it is the symbol of our humanity in other words, what marks us off from the rest of nature. And because eating is almost always a group event , food becomes a focus of symbolic activity about sociality and our place in our society. Food consumption practices defiantly impacts…

Brand Management Concept note questions 1. Brand awareness It is the measure of a customers recognition of a brand and how customer perceives the company’s products or services. Brand awareness is an intangible assets and contribute to the business of the company because of the awareness about the product and the company. 2. Aided and unaided recall Unaided brand awareness definition: Measure the brand recall among customers without being prompted. Aided brand recall: Measure the brand…

Introduction “From humble to hero” this is this title to the history section of The Hershey’s Company website. It is used to describe both the company, and its founder, Milton S. Hershey. This is primarily because prior to Milton’s discovery and fascination of chocolate, he had tried and failed to start two other candy companies. Thankfully, he didn’t give up though, and the Hershey’s Company was officially founded in 1894 in what is today Hershey’s Pennsylvania (The Hershey Company, n.d…

I think I eat more healthy here, at least than when growing up. When I was growing up, my dad had a large influence over what we ate. My Dad is English and he is meat, potatoes and cream sauce every night. My mom is quite healthy and she would like make herself a salad and then make a meal for us. When I went vegan, my mom stopped cooking because I would eat this, my mom would eat this and my dad would eat this. Now when I go home, I usually just cook really simple things for myself because I…

Capitalism is an economic and political system of production and trade based on property and wealth being owned by private business and ordinary people, rather than the state (The Financial Times 2012). Modern capitalism can be referred as post-war capitalism (Amable 2003). The study of the operations of capitalism is crucial because everyone is involve in it whether one is a capitalist, targeted customer or both. This essay will explain why the PESTLE framework (Politics Economics Society…

Date rape is sexual activity which is forced on a date by someone the victim knows and most commonly occurs at parties. Rape is when you are forced to have sexual activity by someone you may not know. The number of people being raped by they met online increased. In most cases of date rape, date rape drugs were used. Date rape drugs can cause you to pass out or be paralyzed. Date rape drugs are found most commonly at parties in the punch or alcoholic beverages. Nothing should be drinking from…

Introduction When we hear the term substance abuse, we think about illicit drugs like crack, cocaine, marijuana, or heroin, we hardly ever think about the more mundane drugs such as caffeine. “In the US, more than 90% of adults use caffeine regularly, with an average consumption of more than 200 mg of caffeine per day - more caffeine than in two 6 ounce cups of coffee or five 12 ounce cans of soft drinks” (Nichols, 2015). This makes caffeine the perfect drug because it is widely-available, cheap…

‘Black Thursday,’ the day the US stock market crashed, resulted in a massive wave of ‘depression’ that swept through the world. As the US market failed, the US looked to other nations to repay their outstanding debts. As a result of the other nations’ inability to pay, the world economy became stagnant (BBC). With the Merriam-Webster Dictionary’s definition of a ‘depression’ as “a period of low general economic activity marked especially by rising levels of unemployment” one begins to…