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    The Tantalizing Chicken Showdown: Lean Cuisine vs Tyson In one corner we have the crispy dinosaur quartet one fallen victim to the volcanic barbeque sauce. In the other corner are the chicken brothers ensconced in a pool of sesame noodles. Advertising is a way that companies entice a consumer to buy their products. This is done by using the persuasive appeals: ethos, pathos, and logos. In this essay, I will be analyzing a Lean Cuisine ad for sesame chicken and a Tyson dinosaur chicken nugget ad…

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    Customer service and the right sales people will make or break a business. Take a place like Starbucks. Sure, their product is very good, but if you were treated badly every time you went in there you would stop going. They do something right. Say what you want about Chick-Fil-A’s stance on marriage equality but if you go in there to eat some chicken, you leave feeling good. Why? Their customer service goes beyond the norm. The thing that Starbucks and Chick-Fil-A know is that good customer…

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    The business I decided to do this project on is Porky’s Smokehouse & Grill. I know the owners personally because they are very close family friends. They are so close in fact, that they vacationed on a cruise with my parents last year, and will attend the same cruise together again this year. The owner’s spouse has been one of my father’s best friends since they were around 10 years old. Porky’s offers several different food items including fish, barbeque, burgers, baked potatoes, salads, and…

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    The purpose of this report is to provide analysis result and the recommendation for Managing Director or Chief Executive Officers (CEO) of Chick-fil-A company in term of opportunities for its expansion from nationwide to become a multinational business by using PESTEL analysis tool to examine the macro environment in Thailand. In recent years, the company steady growth in term of revenue and branches across the United State and become one of the biggest players in quick-service restaurant…

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    Case Study: Bazinga Fries

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    I. Introduction Bazinga Fries is in the fast food business, specializing in offering customers more healthy food choices. Bazinga Fries is a well known establishment in the community around University of Chicago, Purdue University and North Western University, having more than 110 employees providing excellent quality and service to the customers. Bazinga Fries plans to be a part of 191.03bn (Fast Food Industry - Statistics and Facts) fast food restaurant industry by opening 3 more eatery…

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    Wow smell that that's the smell of fresh smelling amazing steak . That is people talking about how the Northwestern Steakhouse cooks really good tasting and smelling good steak. The north western is an institution in the best steak in Mason City, Iowa for 84 years. In 1932, Pete Maduras and Tony Papouchis moved Pete's Place where they were serving customers from a little building on North Federal. T-bone steaks were $.25 and liquor was bootlegged out of the basement. In 1965, Pete wanted to…

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    Ray Kroc Entrepreneur

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    Introduction The purpose of this assignment will highlight one of my favorite success story and entrepreneur Ray Kroc. Ray Kroc was known for his talents in expanding the fast food restaurant chain McDonalds. I think Ray demonstrates the ideal American dream, he believed in the product and would risk everything to be successful. I think Ray Kroc was one of the most determined and disciplined entrepreneurs back in the day that changed the game of fast food chains. I will also discuss Ray…

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    The organizations I chose to compare are Chick-fil-A and Zaxby’s. A. The roles are very similar as both companies sell chicken and fries! Both companies have CEO’s and board members who strive to run their businesses following their values and mission statements. B. Both companies have similar inside cultures but one goes a little more. Chick-fil-A closes their business on Sundays. The founder, Truett Cathy, made the decision to close on Sundays in 1946 when he opened the first restaurant in…

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    Fajitas History

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    The simple, humble recipes made in their uncle's Mexican restaurant in Houston encouraged brothers, Albert and Mario Sorto, to open their own restaurant, MasFajitas 20 years ago in Caldwell. Now, their 5th Texas restaurant celebrated its grand opening in Killeen on March 13, located at 1908 E. Central Texas Expressway, the spot previously occupied by the Red Onion Indian Bistro. “We saw an opportunity for growth due to the city's population and felt that our Mexican cuisine would fit…

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    There are plenty of great things about Texas; gulf coasts, great music, friendly atmosphere, jaw dropping sunsets, and mouth watering food. But if you’re planning on dining in the lone star state, a must have is Texas very own premium fast food restaurant, Whataburger. Born in Corpus Christi, Texas in 50’s, Whataburger is a Texas icon and for good reason. To be a successful restaurant in such a competitive state it takes a few key criteria: great customer service, welcoming atmosphere, practical…

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