Kenneth Burke

Bernie Sanders, the senator from Vermont turned presidential candidate for the United States of America, has become what seems to be a symbol of the phrase “Government of the people, for the people, by the people.” The masses love him, especially the millennials, and this might have to do with how voters are able to identify and relate to the ideas he is bringing to the table. In a recent video advertisement put out by Sander’s campaign, the candidate pushes out the message of uniting Americans as a whole and fighting for equality, together. Kenneth Burke would give Bernie Sander’s ad the grade of C because although it employs strategies such as being sticky and memorable, and a great use of visuals, the message itself is told through an…

The pedagogy of Kenneth Burke The ideas of Kenneth Burke are ubiquitous in the study of communication, and as such, scholars have extended them to most areas of human symbolic action. However, studies of Burke in educational contexts often reduce his pedagogy to questions of how to teach Burkean concepts, rather than exploring how Burke educators to teach any subject (Smudde and Brock xi-xii). Consequently, it is not surprising that his essay “Linguistic Approach to the Problems of Education” is…

What is RxNorm? RxNorm is a reference terminology that applies standardized names to medications. Its creation was motivated by need for a standard terminology for representing drugs. These names are then linked to the drug names used in pharmacy software programs that manage patient medications and interactions (e.g. Micromedex, Medispan, First Databank). Rx norm also includes the National Drug File -Reference Terminology (NDF-RT) that is used by the Veterans Health Administration (NIH U.S.…

Kenneth Burke’s “A Grammar of Motives” introduces the five key terms of his Dramatism theory, in order to understand human relationships: “What is involved, when we say what people are doing and why they are doing it?”. (Burke, 1945:xv) His pentad has been applied by rhetorical critics and discourse analysts alike and presents itself as a universal heuristic of motives capable of discerning between the motion of objects and the action of humans. For this distinction the five motives arise and…

Screens in Modern Media The field of rhetoric took a significant step forward with Kenneth Burke’s essay “Terministic Screens”, published in his book Language as Symbolic Action. Burke defined the “terministic screen” as the way different terminologies direct attention in different ways: When I speak of “terministic screens”, I have particularly in mind some photographs I once saw. They were different photographs of the same objects, the difference being that they were made with different color…

The following write-up concentrates on method essays namely, “Literature as Equipment of Living” by Kenneth Burke and “The Ideograph: A Link Between Rhetoric and Ideology” by McGee. Kenneth Burke in his scholarly essay “Literature as Equipment of Living” gave a perspective for advancing the old concept of “sociological criticism of literature.” In the first part of this essay he examines the random proverbs in Oxford dictionary and explains how the literature or the work of art plays a…

For this week discussion we were assign to read “The Rhetoric of Hitler’s Battle “, by Kenneth Burke. “Mein Kampf”, is what the article is about, also known as Hitler’s battle. Just reading the title and recognizing from whom we are going to read about, made me very angry, I had a feeling I was going to read something I was going to be completely opposed to it. This article explains how Hitler learned about rhetoric language to be able to deliver his message to the people in a way, which…

obesity and sexual assault. These issues that women go through are compelling. The survivors of the sexual assault and obesity in the stories are describing the perspectives on the blame and guilt that they have. Kenneth Burke writes about the elements of the drama. Each of the elements serve as lens through which to view the survivors. Kenneth then goes on to express, “reflection of reality .. a selection of reality; and to this extent it must function also as a deflection of reality” (Burke…

Review How to Make Connections 2) Read the African proverb on p. 8 What text to self connection did you make to this proverb? This quote connects to me and makes me relive the memory when I used to get bullied at my old school. I never expected it in a million years and this girl made a huge difference in my life. This girl was my best friend or so I thought. She turned my whole friend group against me (again “friend group”). Physically she was small, but the words she used against me changed…

wide variation in lower and upper registers for each member is what makes One Direction so successful. Simon Cowell was able to find five voices that each complimented each other uniquely to create complex harmonies that most bands can’t achieve. Because of this, the band has received 281 award nominations in its 5 years, and has won 169 of them. In comparison, 5 Seconds of Summer is a pop-punk band meaning not only does each member play an instrument, there is also a designated lead singer.…