Jonathan Larson

Corn is fundamental to many diets it is used in the morning and is the first thing that many people eat in the form of cereal. Corn can be seen as engrained in certain activities and events such as BBQs, where it is consumed on the cob and when going to the movie theatre through popcorn which is another form of corn that expands from the kernel as pressure builds it puffs up when heated. It is also part of cultural foods, Mexican food is majorly made of corn that are used in various ways such as…

In literature, a vampire, ghost, monster, or a human could have the characteristics needed to make the novel follow the guidelines of a vampire story. Devil in the White City, by Erik Larson, is one such example of vampirism. The book follows the true story of a serial killer who lives in Chicago. Much like a vampire stalks his victims, so did Mr. Holmes, the serial killer, hunt his victims. He used the building of the world’s fair in…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…