John Marshall

Cultivation Theory Cultivation Theory is significant in mass communication. (Gerbner and Gross, 1976 ) “It states if a heavy viewer is exposed to more violence content eventually effected by the Mean World Syndrome, an idea that the world is worse than it actually is”. Morgan, Shanahan and Signorielli (2017) explains that “cultivation analysis describes a body of research that looks at relationships between exposure to mass media (most often television) and beliefs about the world (attitudes,…

Some like it, many hate it, but one thing has remained a constant at UAFS since it opened its doors in 1928, which is its status as a “dry” campus. A dry campus simply means that the possession and/or consumption of alcohol is prohibited on campus grounds, regardless of age. Some argue that having a dry campus that many students are being put at risk because of the University policies that urge students to leave campus when it comes to drinking. It has been said that Universities that choose to…

The presence of Mass media in our modern society is very strong, where the access to technology has become available for almost all parts of the world that enables them to stay connected with whatever is happing around them. Due to that a big majority are so dependent on this connection that even their states of mind and mentalities are directly impacted by messages, news and different information conveyed through broad communications channels. Mass media influence our activities, views, and…

In his introduction to Permanence and Change, Hugh Dalziel Duncan wrote, “Burke demands that we become masters of many perspectives in order that we may understand one perspective” (Duncan xv). This statement does a sufficient job of explaining Kenneth Burke’s theory of dramatism to the casual observer of rhetoric. Today, it is second-nature for all 24-hour cable news channels and most people to take into account several diverse perspectives when dissecting events as trivial as celebrity…

Late-night comedy shows such as “The Daily Show” and “The Late Show with Stephen Colbert” present viewers with a source of both entertainment and information on current political events. While the biases of the hosts and writers for these shows is reflected in the presentation of this information, their influence on public opinion is no more or less legitimate than that of other news sources such as newspapers and news channels. The people that watch these late-night shows on a regular basis…

The paper “Postmodern Representation and Commodity Spectacle in Nathanael West’s The Day of the Locusts”, written by Mr. Darvay, allowed me to gain insight on a novel I had never read, and to be frank never heard of either. As I was working my way through the paper, my brain was scattered as I tried to grasp the concept that was being talked about. Although, right of the bat the sentence “compressed into one huge junkyard...commercialized society and culture” truly stood out to me. My first…

The fourth Arm of Government Seonyoung Park California States University, Northridge POL 355 The Fourth Arm of Government Like many countries in the world, The United States has three arms of government. There are the legislature, the executive and the judiciary. The purpose of these arms is to ensure the smooth running of affairs in the country by making, changing and implementing policies when the necessity arises. However, the mass media has been described by many as the…

Mass media uses stereotypes to allow viewers to identify and recognise representations of men and women in media, this allows media to create its own version of an ideal reality. Mass media uses a variety of different mediums to broadcast information, such as; television, magazines and newspapers, radio, and social media. Media can also influence the individual’s views, thoughts and opinions of the world. Stereotypes that media uses to describe male and female characteristics may include the…

Media And Children: Not A Good Mix Media, both domestic and international, has lately gotten more intense than ever before. It’s known to be for entertainment and information, but mostly entertainment. In the article, “Confessions of a news junkie who hides the news from his kids,” Barry Gittins discusses the topic of mass media. He asserts that it has misguided children and parents should take action. Gittins depicts how this new generation has opened children to use more technology. He…

In the film Being John Malkovich, there are many connections that can be drawn between the character of John Malkovich himself, and concepts in communication studies. One such connection is how Malkovich’s character relates to the abandonment of notions like high and low culture that we see in the concept of postmodernism. Postmodernism is the reaction to modernism, the idea that there is a spectrum of cultural experiences (some are only accessible to higher classes than others) and moving past…