Jess Robbins

EXECUTIVE SUMMARY “I scream. You scream. We all scream for B’s ice-cream.” In an attempt to get our target audiences’ taste buds buzzing for over twenty- six (26) years, we have been producing a variety of enticing homemade ice- cream flavours that suites all occasions, age groups and healthy lifestyles. The founders, Katherine and Anderson Bethel, were determined to produce an all natural, eggless, pasteurized, homemade texture and certified halaal product that everyone could enjoy at any day and anytime. Throughout the proceeding readings of our marketing plan, you will be exposed to our situational analysis, marketing goal and objectives, marketing strategies, market implementation and evaluation and control. We will allow you to enter into the gateway of our characteristics, segments, goals, objectives, marketing mix (4 P’s framework), implementation and strategies that could be used to monitor our progress and allow management to evaluate goal accomplishment. After reading please feel free to visit any of our locations or distributors to, ‘Get Your Taste Buds Buzzing’ SITUATIONAL ANALYSIS The market for B’s ice cream is separated into two broad categories or segments. These are demographic and psychographic segmentation. With regards to demographic segmentation, consideration is given to the age of the consumers such as children, teens, young and middle aged adults and older individuals. As such, B’s has provided a range of ice cream flavours and product…

Humanity has pondered the meaning of life since its first steps—as doing so provides a confounding sense of purpose among the entropy that is the universe. This purpose can help free individuals from their doubt, and pain, and lead them to overcome that which was considered impossible, and all while inspiring the people around them. Within Frank Darabont 's Shawshank Redemption, these ideas are represented by one of the main protagonists of the story—Andy Dufresne, a successful young bank…

With Reference to the story ‘The Bet’ by Anton Chekhov, trace in detail, the imprisonment of the lawyer, the beginning of the first year right down to the fifteenth year. Justify the changes that the lawyer underwent at various stages of his imprisonment. What changes did you see in the banker during this period? The Bet is a short story written by Anton Chekhov, who writes based on realistic characters and situations. A wealthy banker and a young lawyer make a bet with each other based on…

Film Adaptations: Romeo and Juliet (1968) and West Side Story (1961) Many films have been created based on novels and play scripts. Plays have transitioned from performances on stage to the big cinema screens. Since many legendary play scripts were created before our century, American film directors had to ask themselves, “How can an older piece of work interest the audience of today?”. Directors found it challenging to express an original piece of work while attempting to interest the minds…

The movie The Shawshank redemption was produced by Frank Darabont and based off of the Stephen King book The Shawshank Redemption. The film is based around figures of hope for the inmates as a sense of relief to help them by the difficult times. The theme hope is portrayed throughout the film as objects, and in the protagonists Andy Dufresne and Ellis Boyd ‘Red Redding’. The major moments where hope was developed was scenes with music, specifically the scene of the warden’s office and the record…

7. Andy Bell. Bell announced that he was openly gay in 1986 in an interview with Melody Maker. It was in December 2004 when he made another announcement stating that he had been HIV positive for 6 years and keeping it in control. 8. Chuck Panozzo. Chuck Panozzo broke fans’ hearts when he announced that he was guy and living with HIV and AIDS in 2001. Since then, he became an active person in the promotion of AIDS awareness. 9. Danny Pintauro. The last time we see Danny Pintauro is on a 2015…

You Reap What You Sow Everyday people do wonderful things to make the world a better place, and others do horrific actions that serve only themselves. No matter which route you choose to go, good or bad, you will reap the consequences of your actions. Life is like gardening, if you sow good seeds you will in turn be rewarded with good crops, and if you sow bad seeds your crops will be bad. Your past actions will determine your future karma, one cannot commit wrongful actions and expect…

Tom Robbins, 82, is a hyper-imaginative writer who watches his own life desirously. He writes his books that are unpredictable, wildly entertaining stories with solid social and rationality undercurrents. He 's also a New York Times bestselling writer, wrote eight books since the mid 70 's. His fourth novel, Jitterbug Perfume (1984), starts with four epic stories from past to future, themed around the quest for eternality. It takes us from old Bohemia and the Himalaya Mountains to present day…

In Truman Capote’s novel In Cold Blood, Capote follows the stories of both a murdered family, the Clutters, and their murderers, Richard “Dick” Hickock and Perry Smith. Over the course of the novel, Capote reveals that Hickock and Smith met in prison and reconnected once they were both released (161). The pair’s target in invading the Clutter household was money in an alleged safe; murdering the Clutters would just ensure no witnesses could identify them as the killers (Capote 161). Eventually…

Shawshank Redemption: Text response Opening scene: - What happens to Andy du Fresne and Red? Andy du Fresne was accused murderer of his much loved wife. He was sent to 2 life sentences in Shawshank prison. Red on the other hand was convicted of murder as well and he was sent to 1 life sentence before Andy. It started out with Andy in the court room with slight glimpses of the night he was accused of murdering his wife. Red was introduced in a parole calling to see if he had changed or had been…