Jerome Robbins

“I Feel Pretty,” white patriarchy, and entrapment in West Side Story For many film musical fans, West Side Story (Robert Wise, Jerome Robbins, 1961), is a difficult film. While the creativity and artistry of West Side Story instill a sense of joy, the film exemplifies some troubling ideas about race and gender. This conflict is exceptionally visible in the number “I Feel Pretty”, a song which undoubtedly strives to be a genuine celebration of love and self-confidence. In fact, Ernesto…

Choreographers like Steven Hoggett (Once) and Andy Blankenbuehler (Hamilton) have taken their new conceptual ideas and formed them into dance styles that are now being seen in musicals around the world. However, the classic names of Broadway like Jerome Robbins, Michael Bennett, Bob Fosse and Agnes De Mille have left their mark on the world of Musical Theatre dance forever. Thanks to the contributions of these iconic and influential figures who came before them, up and coming artists like…

Original Shakespearean text: The original Shakespeare text shows Romeo and Juliet meeting at a Capulet dinner feast. Romeo, Benvolio and Mercutio, without invites, sneak into the ‘masquerade’. This is where Romeo first catches sight of Juliet. Juliet’s cousin, Tybalt, then recognises the Montague. He wants to initiate a fight, however Capulet stops him. By then, Romeo and Juliet start talking, soon kissing, however are interrupted by Juliet’s nurse. Romeo asks the nurse who Juliet is, soon to…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…