Jason Baldwin

Wayne's Coffee is a worldwide network of Swedish cafes, founded in Stockholm in 1994. (Wayne´s Coffee, 2017) Initially cafes were located in the Scandinavian countries, but later established in other countries. Wayne’s Coffee in Thailand was established with the idea of carrying the Wayne’s Coffee experience to Thailand customer. The corporate purpose of Wayne’s Coffee is to become the most identifiable and appreciated coffee brand in the world. Wayne’s Coffee plans further expansion of retail…

1. Introduction of Starbucks Starbucks started in 1971 when it used to sell whole bean and ground coffee, tea and spices in Seattle, United States of America. The world famous Starbucks has 28,039 stores across the world as on Dec 31, 2017. It offers varieties of coffee, handcrafted beverages, coffee merchandise, fresh food and consumer products like instant coffee, ready to drink bottled juices etc. (News.starbucks.com, 2018). It is listed on NASDAQ with its share price at $56.71 as on 2nd…

The story Sonny 's Blues by James Baldwin (1957) investigates the topic of misery experienced by Black Americans as people shackled by separation, unemployment, lodging issues, tranquilize dependence, detainment and suicide. It includes the battle of two siblings isolated and got in the traps of time, space and beliefs. The anonymous Narrator who is generally fortunate between the two kin battles to comprehend his self-destructive yet skilled sibling Sonny while the last discovers trouble in…

“All the people like us are we, and everyone else is They” (Kipling). This quote by Rudyard Kipling is the essence of the problems facing strangers every day. In the articles “Strangers” by Toni Morrison and “Stranger in the Village” by James Baldwin, the latter serves to provide a first-person point-of-view of the experiences in Morrison’s essay. By examining James Baldwin’s experience as a stranger in a secluded Swiss village, which serves to strengthen the theme of “Strangers,” Baldwin’s…

Essay #1: Starbucks: Coffee Empire Starbucks opened its first store in 1971 in Seattle. A little coffee store in a common street, but forty years later the company has more than 24.395 stores worldwide and revenues of billions of dollars each year (21.32 billion in 2016 ). It is right now a phenomenon and a guide to teach how to make a successful business. But how can a company produce these large amounts of profits with an elastic product as coffee? Maybe because for its clients the coffee…

Keurig is a coffee company. Their concept is basically instant brewing, where people can just brew a fresh cup of coffee without the whole mess in a minute or less. Keurig was a privately held business in 2002 with only $20 million dollars in revenue, until it was sold 9 years later to Green Mountain Coffee Roasters, Inc., a publicly traded company with a net revenue of $1.36 billion and market capitalization of about $9 billion. Keurig had three significant shareholders. MDT which led the…

Café Younes, and Al Falamanki are the organizations that helped in supporting this research through explaining how do thy implement the SCM at their organization to achieve higher profits. 2.1- Café Younes 2.1.1: About Café Younes Since 1935, Café Younes have been passionate about serving their customers the best coffees from around the world. Today, after 80 years of caffeinated services, they remain committed to the heritage of quality products and special customer service. Café Younes…

Name Starbucks Coffee Company Industries served Restaurants (Coffeehouses) Geographic areas served Worldwide (21,366 coffeehouses in more than 63 countries) Headquarters Seattle, Washington, United States Current CEO Howard Schultz Revenue $16.44 billion (2014) 10.6% increase over $14.86 billion (2013) Profit $2.06 billion (2014) 23,396.59% increase over $8.8 million (2013) Employees 191,000 (2014) Main Competitors Caribou Coffee Company, Costa Coffee, Dunkin' Brands Group, Green Mountain…

Introduction and Purpose Systematic social observation (SSO) has been used to study “physical, social, and economic characteristics of neighborhoods” and subsequently aid in the identification and construction of “profiles of community processes” ("ICPSR-SSO," n.d.; Sampson & Raudenbush, 1999). An observational study of this type is mostly unobtrusive, and, by its nature, avoids pitfalls, that might detract from uncovering new knowledge, such as “reactivity between researcher and participant,”…

Starbucks has entered in Chinese market for many years already; it has about 1500 stores in China, including 8,500 shops owned by Starbucks directly and also around 6,500 shops on franchises and licences. But Starbucks beverage product did not reach same success as the stores going. This paper will focus on Starbucks beverage products market situation in China, and design a marketing communication plan called “ Portable Starbucks with you”, the campaign will sponsor main China domestic airline…