Jason Baldwin

Starbucks started as a roaster and retailer of whole bean and ground coffee, tea and spices with only one store in Seattle’s Pike Place Market in 1971. Nowadays, Starbucks, named after the first mate in Moby Dick book, has more than 24,000 retail stores in 70 countries. To get a better comprehension of what is value chain about, let us define what is value chain before I will discuss how Starbucks is managing its value chain to gain competitive advantage. According to Jones and George, “value…

1. After taking my Myers Briggs quiz I am 63% introverted. I work at Starbucks in Laguna Niguel, CA. Starbucks magic happens behind the bar which has about 6 to 7 people during the morning rush and 3 to 4 people in the afternoon until closing time. I do not have an office but I do have a desk in the back. I share my desk with my shift leads as well as with my baristas if they need a place to eat or rest. My backroom is a long narrow hallway and it can feel claustrophobic at times. My desk has a…

Introduction Starbucks Coffee Company (2015) reveals that Starbucks was founded in Seattle, Washington in 1971, initially started as a roaster and retailer of whole bean and ground coffee and the company is very famous due to its fresh roasted coffee beans and its atmosphere. But it is an old story, now Starbucks have more than 20000 retail stores within more than 65 countries with millions of customers daily. Now Starbucks added coffee, Tazo tea, juices and sodas in its product list.…

always have at hand which is simply education. This proves to be true when the narrator states “ I gave up. I decided, if he didn't change his mind, that we could always talk about it later. “in the meantime,” I said, “you got to finish school.” (Baldwin,…

which were gaining her strong reviews. Angelou moved on to other pursuits, spending much of the 1960s abroad; she first lived in Egypt and then in Ghana, working as an editor and a freelance writer. Angelou was urged by friend and fellow writer James Baldwin to write about her life experiences. Her efforts resulted in the enormously successful 1969 memoir about her childhood and young adult years, “I Know Why the Caged Bird Sings”, which made literary history as the first nonfiction best-seller…

I am a positive and energetic student who desires to the opportunity to bring my established experience in customer service to Salt & Straw Larchmont! I have been fortunate enough to visit Portland on numerous occasions, and the food culture that surrounds the city with is incredible to witness, and Salt & Straw has translated that same culture to Los Angeles. The ‘farm-to-cone’ ideology that Salt & Straw has is the same ideology I have with the food I purchase and consume. Through my…

After raising four hundred thousand dollars, including a generous one hundred thousand dollar donation by Jerry Baldwin himself, Howard Schultz opened his own coffee shop. Two years later Schultz purchased Starbucks for 3.8 million. Leaving Starbucks was Schultz smartest business move as it allowed him the opportunity to open his own coffee shop in addition to giving…

It’s an unusually cloudy day in LA when I met up with Mitch. His outfit of a Vetements Oversized Bomber Jacket layered over a Saint Laurent Turtleneck matched with Balenciaga Leather Platform Boots, was an outfit that screamed confidence. Paired with a confident walk and intimidating gaze, you would think he had a career based in the fashion industry. It’s a look that borders on intimidating, and slightly aggressive, especially for the general laid back style of LA, where he lives when he isn’t…

Introduction Starbucks is one of the largest companies around the world. Not only is it recognized domestically it is an International sensation. The company was founded in 1971 in Seattle, Washington and became the number one specialty coffee and retailer domestically and globally. They have over 20,000 stores in over 62 countries that produce premier roasted coffee. Another way they reach out their brand is selling to other stores such as: grocery stores and other food service places…

After reading the essays and having discussions in class, my favorite essay was “A Plague of Tics” by David Sedaris. In the excerpt, Sedaris uses a witty tone when writing about his obsessive-compulsive and anxiety disorders because his disability often makes people uncomfortable. Sedaris takes the audience through a series of examples of his obsessive compulsive behavior and the reactions of his teachers, family, and friends as they tried to deal with it. Sedaris, a satirist, chose humor to…