Japanese street fashion

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    Harajuku is known by many as a youth fashion that has taken place in the streets of Tokyo since the late 80’s and early 90’s, currently Harajuku represents the distinct styles of dress in Japanese culture. In this research paper I will be attempting to deconstruct the Japanese street style and it’s influence on world wide dress. In the process of deconstructing Harajuku style (Lolita) I intend to discuss the origin of the street style, iconicity in the style, the style in it’s trickle down influence, and the discrete individuality expressed in this style. In this paper I also seek to furnish a thorough showing of Harajuku culture and the depict how pop culture has made a groundbreaking impact on youth ideals of Harajuku. As a young girl I was surrounded by Harajuku culture, I witnessed it in many anime series and even in…

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    power and evolution of marketing and advertising in contemporary fashion. Today, Marketing and branding play a crucial roles in the fashion industry; fashion marketing is the process of analyzing, developing and marketing current fashion trends to satisfy consumer needs. Today, a designer’s creativity expresses itself more than ever in the marketing than in the actual clothes.” (Fashion journalist Teri Agins) Fashion advertising is more than using magazines and T.V. ads; it also utilizes digital…

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    Rock And Roll's Lifestyle

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    Martin, a native of Los Angeles, has been designing and manufacturing for 14 years. His fashion forward collection sells for $50-$225 and can be found in major and fine specialty stores throughout the U.S. While Sak's Fifth Avenue carries his electric blue hot pants and front-zipper, hooded jacket for Fall '91, his "Euro-Japanese" collection will be hanging in I. Magnin, Nordstrom's Agiatezza in New York, Madeline in Miami, and Lieleganza, Inc. in Pennsylvania. "I've always believed in the mix…

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    Superdry is a contemporary fashion brand that has quickly taken over the fashion world. The British company is operating in a number of locations in the UK, but the fashion retailer also has franchises in Europe as well as elsewhere in the world. There are currently Superdry shop in 46 different countries. The Superdry brand is all about urban fashion. The high-quality products have a very unique style, which mixes vintage American styles with more modern Japanese-inspired graphics. It is very…

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    ‘I was determined not to follow existing fashion but to create new ones’ - Arthur Lazenby Liberty. I have focused on this quote in particular for this essay as Liberty has been at the cutting edge of design and the decorative arts since 1875. Explore Liberty’s impact on British fashion then and now. In this essay I have looked at how Liberty’s became a fundamental part of the British Fashion Industry. From its origin as a company and how it has evolved and grown throughout the decades, to…

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    Introduction Japanese Fashion is undoubtedly one of the most remarkable aspects of the Japanese popular culture. Japanese fashion has come a long way from the traditional Kimonos that were worn in the past and today, kimonos are no longer the norm and are worn mostly on special occasions. People on the streets are dressed in all sorts of way that even going to school is like going to a fashion show for some. The various fashion expressed by individuals are seem to be influenced by Japanese…

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    Lolita Fashion Essay

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    Clothing – Lolita Fashion Lolita Fashion is fashion sub culture which is based on the Victorian era of clothing, this fashion movement came out during the 90s in Japan as a form of radical street style, with the taste for the Hello Kitty cuteness like a doll with head gear, make up, ribbon & frilly skirt and lace. Lolita fashion is believed to be partly created as a movement against this growing trend. Followers of this fashion movement simply like to express themselves using the terms of cute…

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    Kimono Case Study

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    well-known Japanese traditional clothing, kimono has been taking a part of the Japanese people of how to fashion themselves. In Edo era, there were various ways to wear kimono, which made the women in that era wear the kimono to next level of creativity. The creativity in wearing the kimono has to be worn according to the local art and culture, with the touch of elegant. Surprisingly, not only for women, men were also need to style themselves, where they were well-known for chic-gentlemen…

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    Charles Fredrick Worth

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    The Work and Legacy of Charles Fredrick Worth Charles Fredrick Worth was a very influential figure in the fashion world, during his life and still after his death. He created a lot of new changes in the fashion world, from making his own ideas of fashionable dress for clients, to creating two fashion shows a year for the hot and cold season, and having live models show off his clothing to clients in his store. Charles Fredrick Worth was a dictatorial couturier, who designed and determined what…

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    1960s Fashion Design

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    The fashion styles and design associated with the 1960s were a reflection of a growing number of teenagers and the youth of that time becoming wealthier. How true is this? This case study is concerned with looking at whether or not it is fair to agree with statement that the fashion and design associated with the 1960s was a reflection of the youth of the time becoming wealthier. This cases study is concentrating on the teenagers living in the United States during this time. The central concept…

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