The American Dream is a concept that was always deeply embedded in the American psyche from the very beginnings of its earliest settlements. The concept emerged through the cognition of America as the “promised land”, the mythical symbol of a “new Eden”, a “Kingdom of Heaven on Earth”, where man was in complete control of his political, social, mercantile and religious destiny. Despite the internal tensions the Civil War brought forth, the rapid growth of industrialisation of the nineteenth…
at night, some people staged a procession in Ramu in protest of the perceived blasphemous image uploaded to a Facebook account. Newspaper reports stated that local Awami League leaders were initially seen mobilising the mob and emphasising the sentimental religious issue to counter the opposition. The Daily Star, a widely circulated national daily, reported that a motley group comprising local leaders of pro-Awami League organisations, BNP men, madrasa students and common people were allegedly…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…