Alex Jenny told me about Ms.Stiles, and how she suspects she knows something. I really did not think that was true. I told Jenny that Ms.Stiles has been a big mythical creatures nerd and she has a bunch of books about them, too. We decided to follow Ms.Stiles to see if Jenny could hear her thought. Jenny was not very good at staying hidden and accidentally bumps into her. Something happened to her when Ms.Stiles caught her from hitting the concrete. Jenny did not talk for fifteen seconds and her…
Jenny must have subconsciously picked up on my complaints of verification because she tasked me with the duty of writing dining guides. One part of me was excited to write because I am an English major and spent the last three years writing every type of paper under the sun. On the other hand, I was nervous because I am not familiar with writing for a magazine and after three years of writing, not super confident in my ability to write. However, I kept positive thoughts, and as an intern, there…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…