Interstate Commerce Commission

Strategy #1. Jimmy John’s most important digital marketing tool is their main website. Located at https://www.jimmyjohns.com/, consumers can do anything from looking at the history of the company to ordering food to arrive speedy quick. This strategy falls under the IDENTIFICATION section of the digital marketing pyramid.  Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be memorable.  Meaningfulness- The name Jimmy…

Case Question #1 Amazon Inc. can be described as nothing less than a creative, innovative, and entrepreneurial company. These three terms take a role in the definition of management. Amazon has taken over the market in the past few years, leaving various companies such as food and clothing stores in shock. With this company growing at a fast rate one can only assume the employees of Amazon play a significant role in their success. Although, since Amazon has been put in the spotlight in recent…

According to worldometers.info, there were 2,042,947 books published in 2015 and that a new book is published about every twelve seconds. Bobbie Pyron and Linda Sue Park are two of these published authors. Bobbie Pyron, who also wrote ¨The dogs of winter¨ wrote an enchanting story for Scholastic called ¨Following Boo¨. ¨Following Boo¨ has a main character named Nathan who recently lost his grandfather. Nathan and his family take a summer camping trip and end up meeting a dog named Boo.Nathan´s…

E-commerce is the process of selling, and buying services and products using the internet. Furthermore, it is the process companies utilize to conduct online transactions. However, first, the company must have an effective e-commerce strategy to satisfy the needs of its business and customers. With this aim in mind, companies create an e-commerce platform that has a substantial effect on the profitability of the company. Particularly so, for a company that also has a large global presence. Thus,…

Valerie Bauer Bryan Sappington Organizational Behavior 11, December 2017 Case Study #3 In 1999 Nick Swinmurn started a humble yet successful online shoe company, Shoesite.com. Keeping in mind, this was pre-online shopping that we are so accustomed to today. Swinmurn attempted to work with local California shoe companies to encourage them to sell their shoes on his site. He offered to sell the shoes, in return, he would receive a modest fee for the sales generated "win" win." Swinmurn was…

Eco-friendly venture eCourier Country’s first-ever online logistic support service provider Syed Rabius Shams Youth entrepreneurship is a buzz issue nowadays in Bangladesh. Many students and recent graduates are fervent to found a startup rather than to go job market. This is a fabulous scene of the entrepreneurial ecosystem of the country. Aspirants are working to develop Apps, running e-com sites, fintech, edutech, media startup and so forth. Consequently, smooth logistical operations have…

enough to say you an Ecommerce expert. The facts and facet of this platform is large which makes it today’s most successful running business in the online industry. What actually is an Ecommerce business? Actually the term ecommerce or electronic commerce relates with the transfer of information over the internet. It works for trading in…

In today’s digital economy, the way companies brand and advertise is completely transformed. As Edelman (2010) suggested, the Funnel Metaphor is less applicable in describing consumer’s purchase journey. Instead, the Consumer Decision Journey (CDJ) took place, which pointed out the extended evaluation and and post-purchase phases. The implications for marketers are significant. The touch points have shifted, requiring companies to adjust their marketing strategies and tactics correspondingly. To…

Abstract As a high tech driven industry, Amazon’s approach to supply chain management has derived an unprecedented change in global retail shopping and logistics capability. For this reason, the meaningful purpose of the case study analysis is to facilitate a discussion about the significance, and success related to of Amazon’s eCommerce and eFulfillment as it relates to global supply chain operations. Furthermore, this analysis will discuss how the “Amazon Effect” could impact the future state…

Wayfair is an online retailer that stocks its virtual shelves with a massive collection of any imaginable essential that a person can think of for the home. Shop here for bargains across the board—from bedroom furniture to appliances. Not only is the site easy to navigate, the filtering process is quick, so shoppers can easily narrow down their choices to find what they are looking for. Wayfair offers: • Fast, free shipping for orders over $49 • A huge database of decorating ideas • New sales…