Internet search engines

A Social Media Strategy Fit for an Army Does the word strategy ever make you think about military maneuvers? Well, marketers may have borrowed the word from our fine military personnel, but the concept for social media marketing is far less intimidating than heavy artillery. Before brands even begin to post on the various social media channels they all have one common need: a strategy that provides the right messaging to the right audience through the right channels. So if you know you need to…

Dell'Amore (2013) of National Geographic writes, "[A] new study shows that dung beetles navigate via the Milky Way, the first known species to do so in the animal kingdom" can help give your statement instant credibility. In this case, I had to do a Google search in an attempt to verify your statement. One citation that I did not have to verify of Jurmain et al. (2014) was "We're the only species to ponder our own existence and question how we fit into the spectrum of life on earth" (p. 4) .…

How to create an amazing event on a budget Keeping to a budget is important when planning any event, so it’s a good idea to record all expenses – even small ones – as these can add up. Be organised Give yourself plenty of time to arrange all the elements that make up planning an event. This will make it easier to stick to your budget and maintain a spreadsheet of expenses. If you start early enough then you will have time to shop around for suppliers, and by comparing various quotes you can…

From the moment I walked into Google headquarters in New York City last June, I felt like I belonged to something so amazing. All of the employees welcomed me with open arms as I entered a room that felt like the home of technology. Each person in that building had something very unique about themselves however they all shared a common passion which is engineering and technology. Hearing about each of the jobs they offered at Google made me want to learn more about the field of computer…

becoming a company that not only leads the technology world, but starting to lead our world. Google is a company that was founded by Larry Page and Sergey Brin. There hopes were to make it easier for people to go onto the internet and find relevant and useful information to their search. They went to Stanford University and were both working on a project that was designed to compute the popularity of sites. This project was called “BackRub which” was later changed to “Google” once the site…

- Product Listing Ads Google AdWords is a platform for businesses to advertise on Google and Google Partner websites. It caters to all businesses in all parts of the world that seek to expand their business by exploiting the power of the Internet. Via the Internet, businesses can: 1. Reach out to a much larger chunk of the population as compared to any other media of communication 2. Receive adequate feedback from customers that can thereby be used to improve their offerings 3. Come up with…

public domain database, which is entirely free and open to anyone with a computer and an Internet connection. The second is a proprietary database, which is accessible only to someone who pays for a subscription or belongs to an institution that purchases a membership (Bowles 2010). Bing, Google and Yahoo are examples or public domain databases and Ashford Library is a proprietary database. Information on the Internet was created for many purposes such as to inform or persuade to present a…

SEM: SEM refers to Search Engine Marketing. It’s “The application of different techniques to get good positioning in search engines: get the websites at the top of the list” (Chaffey et al., 2006). When people search fashion related words, if Selfridges can have higher ranks in the search results pages, there will be more people visit Selfridge website and as a result, there will be higher sales for Selfridges. SEM consists of two techniques: SEO (Search Engine Optimization) and PPC…

is done on the internet is tracked. When most people hear this, they prefer to block all forms of tracking when they browse the internet. This would be okay if it was not for the fact that most people cannot live without several services that require a certain degree of tracking. It is some of these features that people have come to depend on in their everyday life, thus blurring the line that separates acceptable tracking from stalking. This means that the biggest issue with internet privacy is…

Search engines have reshaped the world. They are luxurious plethora of endless information, and as a result, have redefined the process of obtaining information. Even the most ridiculous conundrum can be answered with the typing of a few keys and pushing of a button. It has facilitated the process of research for stressed students around the world and shed a modernized light on existing information. As a college student, search engines have been proven highly beneficial to the process of seeking…