Internet marketing

Yahoo is the second global trademark in the field of the Internet, which compete with many companies such as: Google and Microsoft. Yahoo earns its profits by providing marketing and advertising services over the Internet. But like other companies, they may face problems and difficulties in their work, such as economic and environmental changes, as well as competitors. Here are some of the problems Yahoo has faced in this case study. Issues that management needs to address: Yahoo faced an…

Nowadays, we are living in the information society, and social media is immersed in our lives. Everyone can access the internet wherever they are, along with getting a lot of information through social media. It allows people to know information about all over the world. Many companies and organization use social media as a strategy to spread their products or beliefs because it is not too much to say that social media is the hard core of our lives. Therefore, people should learn and understand…

have access to and know how to use technology. Although marketing is seen as a more creative and personal side of business, rather than a technical side, you must be proficient in IT in order to be successful in the field. It doesn’t matter if you’re in sales or you’re in advertising, IT is important to know in order to communicate effectively to your consumers in today’s world. I hope to begin my career in the advertising function of marketing. Advertising relies heavily on Information…

The landscape of social interaction has fundamentally changed over the preceding 25 years. The internet and technology such as smartphones have transformed communication in a manner never seen in the history of humanity. With this newfound connectivity, the world has seen the rise of what economist call a global economy. Nations have traded goods and services for centuries. However, those goods and services are tremendously expedited through modern-day advances in transportation and…

entice us to buy based on our internet searches or our purchase history. It used to be that there were only advertisements on television, printed media, or the radio. Now we see all kinds of advertisements through social media as we use our computers, smart phones, and tablet devices. But is this type media infringing on our privacy? Is it concerning that advertisers can target consumers through their internet usage and search engines? This ability can be problem for internet users either in…

a gadget to communicate with other people, access the World Wide Web, etc. As mobile devices dominate the consumer marketplace, it becomes increasingly important to target mobile users appropriately by understanding their attitudes toward mobile marketing (De Marez, Vyncke, & De Moor, 2007). After 10 years of developing, the first hand-held cellphone, at 1983, Dr. Martin Cooper and Motorola was able to release the first hand-held phone in the public. As more years came by, at 1989, Motorola had…

As I understand web analytics, it means to collect data related to traffic to a particular site and the subsequent flow of traffic on that site so as to analyze consumer pattern in order to optimize the site to maximize productivity of that site. [1] Data can also be collected of the traffic to the site related to the prior sites visited and the subsequent sites visited so as to better understand the consumer pattern and with the prospects of collaboration with the other business sites to serve…

Contagious by Berger, 2013 Even though the rise of the Internet has forced companies to rely heavily on online communication to reach customers, the notion of social pandemics has been in existence for a long time. Social pandemics entails to the virality of ideas, behaviors, and products. Jonah Berger dedicates his resources to explaining the social pandemics in his book “Contagious: Why Things Catch On.” According to Berger, various factors assist in elaborating why things go viral including…

Introduction: The advancement in the internet technologies (2G, 3G) as well as the mobile communication industry along with the increasing popularity of mobile communication devices such as smart phones, tablets, net books and laptops, has led to the emergence of mobile commerce as an alternative business model. Mobile phone today is considered as a lifestyle device and not just a tool to connect (Thakur & Srivastava, 2012). Its functionality has gone far beyond the function of merely connecting…

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