Internet marketing

Connected Cars: Traditional Automobile Industry’s Strive for Relevance A connected car is an intelligent motor vehicle with in-built internet accessibility, which enables it to interact with a host of objects, such as – smartphones and wearables, city infrastructure such as smart parking and traffic signaling systems, surrounding motor vehicles, home/office automation devices, cloud infrastructure, etc. The traditional automotive industry is ripe for disruption over the next few years as the…

Web analytics is the multidisciplinary practice that aims to measure, collect and analyze web data to understand and optimize web usage.[1] Web analytics is a process, which helps to collect data related to each visit on the website to make metric driven decisions to improve the effectiveness of the website and help to take business justified decisions. It helps to retain existing visitors, to attract new visitors and to increase traffic. Web allow access to enormous amount of consumer…

has the core importance in today’s world of increasing popularity of online marketing. Current trend for the marketers is to measure the result of marketing tactics and initiatives. The growing dependence on the online world, it has become necessary for businesses to have active, engaging and user-friendly websites. Irrespective of the nature of the business, whether the site is e-commerce focused or another tool of marketing strategy, it is an option anymore to have the site be idle. In today’s…

II. Demographic breakdown Men (about 87%) and women (about 86%) use the internet equally. The highest percentage of internet users are among young adults (18-29, about 97%) and adults (30-49, about 93%). The senior over 65 makes a group of 57% who uses the internet every day. Teens and young adults are the higher percentages with about 97%. The percentage of very young adults from 0 to 11 has increased to over 49%. There is not a wide difference among the ethnic group that really needs attention…

and groups engage with each other in productive and sometimes not-so-productive activities. The advent of the internet age has brought about a sea change in relations and the way we conduct business. Today the physical boundaries between nations and people have been blurred with passage of information being just a click away. The rapid popularization and the accessibility of the internet in recent years has led to a proliferation of various social media sites which have further reduced the…

competencies of citizenship in the digital age, have enormous practical value. To be prepared to apply for jobs online, people need the skills to find relevant information. To get relevant health information, people need to be able to distinguish between a marketing ploy for nutritional supplements and solid information based on research evidence. To take advantage of online educational opportunities, people need to have a good understanding of how knowledge is constructed, how it represents…

The “Our Food. Your Questions” campaign became more popular and brought huge profit to McDonald’s Canada. In the end, it not only effects Canadian customers but also American Customers. Due to the characteristic of internet marketing, space cannot limit the influence. In fact, the second impact spreads across America. Maureen Morrison, an Ad Age’s research editor, said: The photo-shoot video has attracted more than 6.9 million views on YouTube, the top viewing location was the U.S.; Canada…

through the Internet. This is because information retrieved from the Internet is pretty precise and affordable (Johnson et al., 2004). Not only to look…

market and macro environments. By analysing the environments, the critical success factors of an enterprise can be identified. (Topper et al: 2013).  Micro environment: Facebook started off as not being profit driven. Mark merely wanted to make an internet breakthrough and change the way social networking was viewed, therefore in his eyes, Facebook was successful as soon as it became popular and gained users. After the company had been monetised and incorporated as an LLC, it became profit…

reliable internet marketing company in London, UK, which can help improve your business visibility in the online space? iCrayons is a top internet marketing company that provides effective search engine optimisation, social media optimisation, and pay per click management services in the UK. At iCrayons, you can hire our skilled digital marketing specialists, i.e. SEO experts, SMO professionals, and PPC consultants for a complete web marketing of your business on the web. Our web marketing…