1. Experience leading a scientific organization within government, industry, or academia. I am a supervisory branch chief in the Division of Nonclinical Science (DNCS), Office of Science (OS) with over three years of experience. I provide scientific expertise and oversight for tobacco product review, regulation, and research. I have also served on details as the Deputy Division Director and the Deputy Office Director, guiding the Division and the Office in the development of scientific…
TOPIC: WHY DO YOU THINK GLOBAL MARKETING IS CRITICALLY IMPORTANT IN INTERNATIONAL BUSINESS Today, global marketing is essential not only for the realization of the full success potential of a business, but even more critically for the survival of a business. A company which fails to go global is in longer of losing its domestic business to competitors with lower costs, greater experience, the better products and in a nutshell, gives more value for the customer. The important of going global to…
Marshall and Research Associate Jeremy B. Dann prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 1999 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Siemens is Europe's largest engineering conglomerates company headquartered in Berlin and Munich . Siemens is in power generation, distribution and transmission; also leading supplier of automation systems for them as well as Siemens is also supplying system for medical imaging and in-vitro diagnostics. It is mainly focusing on area of electrification, digitalization and automation. Siemens has a product Group of Automation, Building, Drive Technology, Energy, Healthcare, Mobility, Financial…
Virtual Meetings: Smart Management-1 Case # 2 Analysis and Evaluation: Virtual Meetings: Smart Management Kiko Nyambi…
These products enabled the growing network of servers on the World Wide Web to communicate through multimedia, including graphics, video and sound. Designed with enhanced security code, these software products provided the confidentiality required to execute financial transactions and to sell advertisements on the Internet and private IP networks. PY The company’s most popular product, Netscape Navigator, was the leading client software program that allowed individual personal…
1 Company Profile Gloil is a manufacturing company based in the USA, dealing with the provision of oil mining machinery and advanced technology. Operating on a multinational level, Gloil targets countries with oil mining, but focuses on those that have only recently discovered their oil wells. 1.1 Products and Services Among the products that the company provides include tricone bits, sucker rods, oil drilling stabilizers and hydraulic accumulators (Oil News). These forms of machinery make it…
innovation, was Keda’s commitment to business innovation. In 2003, the company set up a Chinese national enterprise post-doctoral workstation and invited post-doctoral scholars to work on research projects on such topics as supply chain management and human resource management.…
the early 80s, members of Lions International District 411 wished to develop a centre in Nairobi which would serve as a base for their service activities and also as an administrative office for the District. After getting an allocation of suitable land from the Kenyan Government in 1992, a project committee was formed to formulate the administrative and legal processes necessary for the formation of the Lions Service Centre Management Board, Lions Clubs International 411 Charitable Trust and…