How well is this statement understood among employees and customers? Evaluate the missions statements above with respect to purpose, business and values.
Identify the limiting factors with the BCG and GE models.
Insead Wharton Alliance.
Discussion Topic: Cite examples of strategic alliances. Identify alliances your company participates and why.
SBU Strategic Planning
Provides the context for the preparation of the marketing plans for the units products and services.