Ingvar Kamprad

going global in Scandinavian style in Asian price has preserved the Swedish content and it has managed to fare successfully in European market but not in many international markets. IKEA has built a strong corporate culture laid by its founder Ingvar Kamprad, which has given it a competitive advantage but IKEA applies same corporate culture in all the market it operates which influences the national culture resulting in cultural insensitivity, It was for the same reason that Hofstede (2001) had…

A Case Study on SHRM in Walmart Company Background Although employees at Walmart play an essential role in maintaining the competitive advantage and support it to compete it on a world-wide basis, but HRM policies and practices don’t favour its employees. Walmart is taking the cost leadership strategy as its corporate strategy and keeps up its upper hand through its satellite-based appropriation framework, and by keeping store area expenses to a minimum by putting stores on not so expensive…

Introduction and Summary David and Goliath: Underdogs, Misfits, and the Art of Battling Giants debunks all the clichés attributed to the underdogs and giants. On the back drop of the biblical story of the mighty tumble of the warrior Goliath by the meek shepherd boy David, Malcom Gladwell breaks down how people misunderstand the true meaning of advantage and privilege. Gladwell brings in fresh perspective and debunks all the myths and the rationale we assign to the so-called ‘clear winners’, or…