Information processing

2. IBERIA’S CURRENT MARKETING COMMUNICATION STRATEGY Iberia’s communication strategy has radically changed in the last years. In 2013, Iberia changed its logo, slogan and communication strategy completely (Wikipedia, 2015). Iberia had a traditional marketing communication strategy which hadn’t included new technologies and it was affecting to its share in the Spanish market and customer confidence. In this difficult situation, Iberia decided to change completely and to start a deeply process of…

Abstract Technology and social media increase in the recent decades,There are many convenient of Access to internet such as it has become easy to get information at anywhere anytime; the technology encourages innovation and creativity ,simplified the way how people and businesses communicate, for instance face book, instant messengers, and the traveling in long distance. Even though the advantage of technology and social media, however the children and young people are the most people influenced…

Essential Social Media Marketing Ideas for Restaurants Promoting your restaurant in social media delivers powerful marketing results, but restaurateurs face many claims on their time and often neglect social media, which can be time-consuming and indirect ways of marketing. Social media campaigns attempt to connect with customers who have similar attitudes or attractive demographic profiles instead of trying to sell people on an idea, concept, product or point-of-view. However, the results can…

After the implausible develop of technology, social medias such as Facebook, Twitter, Instagram, YouTube and LinkedIn plays indispensable roles of our lives. In fact, there are three billion of Internets users in the world, which takes more than 45 percent of total population. Among the heavy Internet users, nearly 2.1 billion of people have some type of social media accounts in their smartphone or tablet. Social media is crucial to our society because Sally Kohn from TED talk “Don’t like…

The atmosphere of online social networks has been ever-changing organism. There are ways that the usage of Social Media can both be harmful to the user and beneficial, without the user being aware of it. The way that the user chooses to use a social network such as Facebook will determine whether or not the experience will be positive or negative. I will describe the positives of Facebook such as convenience, maintaining contact, and expressing yourself. I will also expand on these ideas and…

Facebook Use and Anxiety in Today 's Youth The proposed study is designed to address the lack of information pertaining to the patterns in Facebook use and its effects in increasing social anxiety (Levison, Rodebaugh, & McCord, 2014). In today’s society people have instant access to the internet though mobile devices, tablets, laptops, and desktops. This connection with one another is beneficial in some parts of daily life, such as work, school, or social life. It allows people to connect and…

social networks have advanced tremendously throughout the years. Social networks have always kept it easy for users to grasp the concept of understanding how to use it. It helps for strangers and friends to keep connected through common interest and information about themselves. It has been easier to access these sites by incorporating new tools, such as mobile connections, blogging, and photo/video-sharing which has altered the different ways a user can express something. The purpose of…

People of all ages across the world use social media. As of May 2014, 87 percent of adults used the internet. Seventy-three percent used some kind of social network, and about 64 percent logged in at least once a day (Skiba 199). Several good things can come from using social media, but there are also many bad things that can occur. Connections can be made but lives and relationships can be destroyed just as easily. Social media is not only changing how the world communicates, but it is also…

Describe the concept of Social Media for Business In this report, I will be describing the concepts of social media for a chosen business and I will talk about how the social media’s have impacted the business and how it has evolved. Social media will benefit the business in many ways as many people use social media websites. This will allow the business to connect with their customers. Chosen business (Microsoft) Microsoft is a large business which operates worldwide. This business offers…

Technology is, “the use of science in industry, engineering, etc., to invent useful things or to prevent problems” (Merriam-Webster). Viewing the world from behind a smartphone, computer, or any electronic is how most people view the world today. Electronics are a form of technology that seems to improve once a month changing the way the world is viewed. The use of technology can be viewed from the lenses of sociocultural, psychological, and scientific, amongst many perspectives. I chose to look…