Influencer marketing

Content with Facebook and Instagram Advertising The Challenge When Hillshire Snacking’s marketing team wanted to create a splashy launch for their new gluten free grilled chicken and small plates of salami with cheese and toasted bread and offerings, they sought the help of Kinetic Social to live stream content from their buzzy Snack Week event featuring high-profile celebrities, food bloggers, and social influencers. For this campaign, our team leveraged Facebook and Instagram campaigns,…

Digital marketing is marketing that makes use of electronic devices (computers) such as computers, smartphones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. The term 'digital marketing' was first used in…

Yes, the title of this article is tripping with sarcasm, but I’ll stop there. Here's why. Author David Foster Wallace wrote this about sarcasm: Even gifted ironists work best in sound bites. I find them sort of wickedly fun to listen to at parties, but I always walk away feeling like I've had several radical surgical procedures. And as for actually driving cross-country with a gifted ironist, or sitting through a 300-page novel full of nothing but trendy sardonic exhaustion, one ends up…

within the field of media, marketing and communications, with a brief spell at the Highways Agency (now HE), including time as a BBC producer/broadcaster and manager at Inrix Media. At Inrix Media a large part of my work involved me liaising with the Police and Highways Agency to bring information from control rooms to the public via radio, web and mobile app. Most recently I held the post of Marketing Co-ordinator for a chain of 17 restaurants, and designed a marketing planner for the brand,…

consumer feedback regarding the sources of brand equity prior to a National launch. Reliable Churchill, a Maryland distributor responsible for Jack Daniel’s fire recently sponsored an event locally, in which Jack Fire was a part of. Not only did the marketing team host calls and meetings leading up to the event to create the brand assets that were to be activated, but post event calls and meetings with the brand team were conducted to evaluate and analyze the execution, success and builds…

Marketing for Musician Starter Pack The main objective of the event’s marketing would be to sustain the promotion consistently. The Guild’s previous marketing efforts were more ‘ad-hoc’ and ‘part-time’ (Singam, 2017). Hence, the Guild would be putting in extra efforts for Musician Starter Pack. Outreach The operational team of the Guild would be going down to the various music programmes such as LaSalle, NAFA, Singapore Polytechnic, Republic Polytechnic and the commercial music schools such as…

Periscope Periscope is a newer mobile live-streaming platform that is simple to use for your business and fun. Savvy marketers use Periscope in creative ways to grow their businesses. Here are a few ways to use Periscope for your business marketing: Live product demos Launching a new product is more fun when you can share it! Periscope is the perfect platform to do that, and you can answer questions, share details, and even show them how the product works. Share company or industry news…

What is marketing? When most people think of marketing they normally think of the trading and selling of goods and services. Holdford defines marketing as “a process of problem solving, in which marketers attempt to identify and meet the needs of customers.” Marketing is the exchanges of people in which something of value is traded for the purpose of satisfying needs and wants. There are four key elements of marketing: people, value, needs/wants, and exchange. The functions of marketing include…

BRAND RECOGNITION AND BRAND UNIQUENESS In this assignment I will discuss brand recognition and brand uniqueness separately. First I will discuss brand recognition then I will discuss brand uniqueness. 1. Brand Recognition: One of the important step to make your brand a well-recognized brand is by doing strong brand awareness campaigns. 1.1 Brand Awareness: Brand awareness is basically how much people know about your product. “Brand awareness is the likelihood that consumers recognize the…

Campbell Soup Co. (CPB) engages in manufacturing and selling packaged convenience food products such as simple meals, soup, juice and snacks. It has three segments: Americas Simple meals operating in the U.S. and Canada and Latin America, Global Biscuits and Snacks focused in the U.S., Asia Pacific and Australia, and Campbell Fresh concentrated in the U.S. Besides Campbell’s Soup, CPB has developed or acquired several well-known brand names, such as Bolthouse Farms, Garden Fresh Gourmet,…