As far as segmentation in the market for this case study, the typical IndyCar fan differs in many ways. For instance, IndyCar fans are different from motorsport fans in terms of loyalty, IndyCar fan just kind of hope around after the split. Clearly, motorsports fans love the adrenaline rush the race offered. As a result, IndyCar took note and developed a better strategy to present their events in a way that enhanced their fans experiences (Ferrell & Hartline, 2014). For instance, Ferrell & Hartline (2014) highlighted IndyCar ability to work with sponsors to provide fans with the opportunities to play games, visit exhibits and interact with different products. In fact, research further concludes IndyCar success did not only do to the mentioned…
Question 1 Indy Racing League IRL, an open wheel racing automobile racing series formed due to the split between Indy Car and CART, a sanctioning body of open wheel auto racing. The split was due to many conflicts between both the bodies out of which the main conflict is widely believed to be the Indian Polis 500, the most popular racing event owned by Tony George of Indy Racing League. CART allotted some points to drivers taking part in the Indian Polis 500 despite the event being the most…
The enclosed annotated bibliography represents recent research on the topic of safety in auto racing. I began my research by asking ‘Is NASCAR taking proactive measures to keep its drivers, crew members and fans safe while maintaining its entertainment value?’ In my paper, I will argue yes, NASCAR takes safety seriously while still maintaining fair and entertaining competition. Although throughout its history safety was overlooked, the current state of operation is dedicated to research and…
While a large distance may separate Carolina and the West Indies these two places could be said to be exactly identical in the 18th century. Places in the West Indies quickly found a quick production in sugar that translated to large amounts of wealth. However the need for land was not suitable on the West Indie islands. In an effort to attempt to find more land the elite planters made way to America to try to create a new colony but of similar taste as the West Indies. This system in the West…
written, stories have been told, and history books often credit Columbus as the forefather of America. Columbus is arguably one of the most influential individuals in American history and his impact is still felt today. In this paper I will begin by discussing the explicit account of Columbus’s first voyage to “The Indies” in his letter to the king and queen of Spain. Then I will go into detail of the implicit meaning behind his letter and the impact it had on the following historical…
Car racing has been around for decades, and what started out as a small race between two vehicles in an unknown little town in England turned into a multi-billion-dollar industry watched by millions around the globe each year. The National Association for Stock Car Racing, or NASCAR for short, was founded in 1948 and was accepting of female drivers who wished to race. Sara Christian was the first woman to race in a NASCAR race, which also happened to be the first race for the association. Women…
in history happened around the late 1400’s when a slightly well known man by the name of Christopher Columbus came across what is now known as North America. Columbus actually thought he had found a new and shorter route to the West Indies. When this was announced, the news spread like wildfire and it was not soon after that, other countries began to send their own explorers. It was a bright and positive time when leaders wanted to claim new land for their country. But, what of the people that…
There are many types of racing in this age; from NASCAR and Formula 1 grand spectacles, to Pinewood Derby and CO2 small scale drag races. Despite the differences between all the different types and the rules and restrictions, they all still share connections that branch over several spaces. One of these, and the most relevant to racing itself, is Physics, in particular how it affects the racing vehicles. These forces have always existed, but have been discovered relatively recently. And…
Racing is a thrill ride. However, in technological terms, racing is a competition in which one aims to surpass the other to the finish line. The truth is I’ve always been a fan of racing. I feel a great rush overwhelm me as I speed forward to the finish line every single time. The key component to racing is competition. In a competition, everyone strives or competes to be the winner. However, there can only be one that leaves with the golden trophy. I’ve always treated life like a race in order…
driver seat closer to the center, larger crumple zones in the front and rear to dissipate energy away from the driver and more aerodynamic downforce to reduce the car from snapping out of control mid-corner. NASCAR admits “had it not for those [R&D] experts, [they] might have concentrated on the front bumper, because that was the popular opinion in the industry for what needed to be worked on” (Nelson in Anderson). In realizing answers lied outside the scope of traditional racing wisdom, NASCAR…