Inc.

INTRODUCTION Company Profile: Nike, Inc. or Nike as it is known worldwide is an American multinational corporation that was founded 52 years ago by Bill Bowerman and Phil Knight. The company was launched with the name of Blue Ribbon Sports and was renamed as Nike, Inc. in the year 1971. The name of the company was changed to opt for a name that was more powerful and appealing. The name Nike was chosen from the name of a Greek goddess of victory. The company has products under its own brand name…

Reference Be found on trivago. (2016). Retrieved from Trivago: http://company.trivago.co.uk/business/ Expedia Announces Agreement To Acquire Majority Of trivago. (2012). Retrieved from Expedia Inc: http://www.expediainc.com/news-release/?aid=122982&fid=99&yy=2012 Hotel Partners FAQ. (2016). Retrieved from Booking.com:…

name. Our name was altered to The Timberland Company in 1978 and in the same year we manufactured hand sewn shoes for the first time. The year 1980 is marked with our international venture starting with Italy. In 1989 we got associated with City Year Inc.,…

sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight and on May 30, 1971 they officially became Nike Inc. The company name came from Nike, the Greek goddess of victory. The goddess Nike is also known for her traits of swift running and flying. The founders liked the idea of using Nike as a brand…

Philip H. Knight: A true business man who turned his idea into the largest shoe corporation in the world and becoming one of the wealthiest people in the world in the process. Knight founded a shoe manufacturing brand that focused on high quality with low cost to obtain superiority of the market. With Knight’s success he has been able to give back to medical centers, and universities (such as buildings, athletic faculties, and other endeavors) (Brettman, 2014). Although, Knight’s idea created a…

The Art of Advertisement William Bernbach, an American advertising director, who was one of the founders of the famous international advertising agency Doyle Dane Bernbach, once said, “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” Companies have been always trying to master this art. Major companies spend millions of dollars on advertisement, trying to convey their products to the costumer. Good advertisement is what distinguishes between the…

Foot Locker is a nationwide retailer that is notorious for staying ahead of its competition. The dominating retailer is known for selling a wide selection of tennis shoes and athletics apparel. This successful multi-billion collaboration has held its status by introducing the latest stylish and affordable sporting fashions that caters to the active and younger demographics all over the universe. This store has no problem maintaining financial growth. The company emphasize on creating trends and…

Advertising - (Nike) Advertising starts in 1704 in America, and it was in newspaper (Lauren Drelloct). After that it still expanding until now, and it starts playing a big role in our daily life. Some people love it, and some thinks ads are exploiting them. Does the ads affects people? They says strong evaluation can affect in your choices, and changes your mind (Andrew Sneddon). As a result, companies uses strong evaluation in their ads to change your choices. Nike is one of the biggest…

New Balance Athletic Shoe, is an American footwear manufacturer thst is located in the Brighton neighborhood of Boston, Massachusetts, United States.(New Balance,N.A) New balance is founded in the year 1906 by William J.Riley and has been one of the world's largest brand among all the other sports footwear company such as Nike, Puma, Adidas and many more. New Balance first came Singapore in May 31,2013 and upon arriving in Singapore only last year, have already made big impact in the Singapore's…

Headline: THE AFRICAN ARMANI Subhead: FASHION GURU DAVID TLALE STEERS HIS SPLENDID BRAND INTO THE GLOBAL SCALE Pull-out quotes: Body: Giving up on internal auditing, one of the highest paying careers, to study fashion could have been a futile pursuit of happiness, but the decision paid off for fashion designer and style influencer David Tlale when he launched his own label 16 years ago, and has to date reached a global presence. Tlale chats to Fast Company South Africa about his journey…