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    Brand Assessment

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    BRAND ASSESSMENT A strong company brand will promote the experience you want your customer to have. A consistent, clear brand that is easily recognized will help the customer connect emotionally and is critical to generating referrals. Your company brand is how the customer perceives you. Branding is more than a company logo or slogan; in fact it is the way your customer perceives you. From the first phone call to the last signature, the real estate industry must consider the entire customer…

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    Pros Of Online Dating

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    The brand of The Most Eligible Single® focuses on the client with slogans like: “Be the Best Version of You” and “Upgrade yourself from Looking for Love to Lucky in Love”. This branding strategy differentiates The Most Eligible Single® from other dating sites…

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    Companies have the opportunity to promote their brand strategies to the general public. The general consumers can associate with certain brands that captivate them. I never cared about the way products were displayed because I was content with having any product. Eventually, I reached an age where I developed a critical thought process for my future purchases. There had to be products that had value, reliability, and honor in their history. Similarly, Optimum Nutrition has their signature line…

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    rate in new products launched, Kroger at the forefront with a remarkable launching of nearly 1,000 new products in 2013 (Illia, 2014). Another way firms are executing product development strategies is through the emergence of private-label brands. While such brands used to carry an associated image of low-cost, low-quality alternatives, “[today’s] perceptions [on] private label are overwhelmingly favorable” (“The State of Private Label Around the World,” 2014, p. 4). Studies have shown that 67%…

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    EpiPen Prices Causing Concern for Patients When having a child or being a patient of a life threatening allergy, you have an option of the “EpiPen” or the “Auvi-Q”. Unlike the Auvi-Q, a lower priced epinephrine auto injector; the EpiPen is a name brand product, made by the company Mylan, that has been known nation wide to help parents treat their children with life threatening allergies. After being dominant in the market for a large amount of time, 1977 the EpiPen is recognizable during an…

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    certain product the better off they will be with selling other products that they have to offer. This theory would lead to what we like to call brand loyalty. This occurs when customers purchase products only from a certain company that they have had good experiences with in the past and almost refuse to buy products from other companies. PRODUCT SATISFACTION 3 Brand loyalty is what every company should strive to get from one hundred percent of their customers. Having this means that you have…

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    Social forces have played a major role in the strategy that companies, such as Amazon and Mattel, have had to adopt to remain competitive or gain a competitive edge in their industry. According to Parnell (2014), social forces influence an industry’s behavior and potentially its performance. Social forces can embody anything that has the potential to cause change. Both companies have implemented many changes over the past decade in an attempt to accommodate the social forces that they are up…

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    using Facebook: • Strengthens a restaurant’s online presence • Gain potential consumers and develop relationships with existing customers o Ability to interact with customers and their friends • Opportunities to talk to target audience • Drives brand loyalty There are many reasons a restaurant should create a Facebook account. To begin, creating a Facebook account will strengthen a restaurant’s online presence. Search engines,…

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    Ministop Swot Analysis

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    at batches which in turn sacrifices quality. Place Physical Stores Same with 7-11 there are a lot of ministop branches established around metro manila which makes their product easy to reach. Their store are poorly maintained which tarnishes their brand. Price PHP 29 Their…

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    Kara Cleaning Case Study

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    wipes with respect to other brand of wipes as they are providing schemes and even their prices are low. 3. In today’s world, people are getting more conscious towards branded and high quality products. 4. Customers specially women, normally prefers to buy branded products such as Dove, Himalaya, L’oreal because they buy the cosmetic items such as face wash, moisturizing cream , cold cream etc. of that brand and therefore prefer to buy the facial wet wipes of the same brand. 5. Customers are…

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