The Importance Of Setting A Website Goals
hypothesis and set a goal before the begin testing. Due to this minor glitch companies, do not get good results even though their testing program is well built and well monitored.
Importance of Setting GOALS
It is always considered as a prime step to set a goal is because of the benchmarking strategy, which means that, instead of just bluntly analyzing the data and relying on continuous improvement, same process can be repeated with different set of goals and once one goal is catered then that effort can be utilized to cater other goals.
Before even starting to create a website, the first task is to analyze what is the long term goal of the website. For example, if the actual goal of the website is to get more visitors and earn money but if the goal is misconnected to make the website cool and attractive, the testing will go wrong and ultimately the team would be heading in a wrong direction.
Another important goal that can be set after creating and publishing the website is to monitor the user (visitor) behavior as to where the visitor is heading, how far and how long. These factors, can help to build an effective testing program and make out the minute flaws in the website which will consequently be used to improvise the website improving the website traffic.
Also knowing the website visitors before setting the goal is very important and logical step. Segmenting the visitors for the website and understanding what they are actually looking for will get a precise goal.…