Coca Cola Marketing Strategy
plants, distribution systems, and marketing channels. Coca-Cola India is among India’s top international investors, having invested more than USD 1.1 billion in India since its entry in 1993.
Decision to explore Indian Rural markets:
During 2002, Coca-Cola came out with an idea to explore India’s Rural Markets, in an order to increase its sales volumes and gain overall market share in the country. This decision was not surprising, given the huge size of the untapped rural market in India and…