relevant knowledge/understanding of the current position of the brand 1.1 Introduction Founded in 1947 as Air Ceylon, Sri Lankan Airlines is the national airline in Sri Lanka. It’s based at the Bandaranaike International. Sri Lankan Airline is a member of IATA and ICAO, flying over 34 destinations around the world and it is managed by the Sri Lankan government. The airline has a strong geographical presence in Asia and Europe. From its inception in 1947, Sri Lankan airline has come a long…
What is a tourism organisation? According to The Great Soviet Encyclopedia (1979), a tourism organisation is a commercial or non-commercial establishment, such as a company, bureau, or agency, which organizes and conducts tourist trips. In other words, it is governmental association, union, or other organized group that promotes both domestic and international tourism. The tourism organizations consist of international, national, and regional organizations that help develop and manage tourism.…
of the largest travel companies of the Republic. Many Belarusian agencies, firms of the foreign and neighboring countries in more than 50 world’s countries are its partners. Company "Vneshinturist" is a member of the International Air Transport Association (IATA). Company employs 40 staff members who are responsible for different activities of company. In figure 1 we can see managerial structure…
For thousands of years, flying was just a fantasy. Human beings always yearn to fly in the sky but all they can ever do were to dream. Then in a single century, what was deemed as a fantasy became reality. On 17 December 1903, Wright brothers became the first humans to concur to sky. And soon after, the first commercial flight took-off with “Benoist XIV”, a two seater with a relatively small flight deck plane piloted by Tony Jannus, veteran test pilot and barnstormer from St. Petersburg to Tampa…
Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…
selection processes up to and including the point of making an appointment recommendation for consideration for approval by the delegate. All members of the selection panel are to exercise independent judgment in making a recommendation for appointment. The selection panel can delegate particular tasks (such as short-listing or reading articles) to members of the selection panel. In exceptional circumstances tasks may be delegated to appropriate individuals. However, at least 2 persons must make…
INTRODUCTION: The meaning of Tourism is the limited period travelling for recreation, leisure, and family visiting purposes. Tourism is generally concise with trans-national travel, but it is also associate with travel of some other region within the country (John Swarbrooke, 2001). Tourism becomes the popular recreation activity now days around the globe. It relates to both domestic and international. International tourism create a good influence on country's balance of payments either it is…