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    Fitness Fruit: Co-Branding

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    Kobie Lofton Principles of Marketing Dr. Amanda Helm 11/11/17 Round 4: Co-Branding Fitness Fruit Co-branding is reckoned a general approach for corporations to partner in hopes of broadening the existing market or a new one. Before the co-branding process begins, there is one question that needs to be answered: What are the determining factors in a company selecting another brand to team up with? Both companies must see potential to expand each individual market and even enter a new market.…

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    The fan group that I have chosen to study belongs to the celebrity Justin Bieber. Justin Bieber is a Canadian singer and songwriter who was discovered by his now manager Scooter Braun, after his mother, Patricia Mallette, posted videos of Justin singing onto Youtube in early 2007. He rose to stardom after the release of his first single, One Time, in 2009. Justin’s fans are known as Beliebers, “believers of Justin Bieber”. They consist mostly of teenage girls. The fan that I have chosen to…

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    and that song made a huge hit with fans. That song made it to number 2 on the Top 100 charts. Finally on March 19, 2013 Timberlake released the album The 20/20 Experience. Sales blew through the roof for this album. It’s the fastest selling album on iTunes Store and debuted at number one on the charts by moving just over 968,000 copies in the U.S. It was the biggest sales week in the year 2013. After all of that, Timberlake announced that he was going on The 20/20 Experience World Tour right…

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    A promoter has many functions and roles in which they must embody that enables them to complete the tasks which they are faced with. One of their most important jobs is to organise a show and negotiate with an agent to book an artist. They will usually try and secure an artist which they love so that they are able to work with someone who they enjoy listening to. Once the promoter has secured an artist, they must book and secure a venue for the show. They then have to act as an intermediary…

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    Surviving in the underground music industry is not only luck, but also requires decent marketing strategies, having your content exposed, and sponsors to support you. Keep in mind that this is recommended advice and not hard facts on what you should do. Everybody takes different routes. It’s just how you do it that counts towards your music career. Marketing is required to reach success. As an artist, you must know how to market your music. Marketing can be made into many different ways. Start…

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    Today’s generations lives and learns with the use of complex technology than those of the previous generations. Technology is said to be used in the means of improving the education system, while others say technology is affecting the education system negatively. For example, smart phones are only to be used in class for educational purposes such as researching, but many students not only use their phones for educational purposes, but they use them for socializing with friends, watching videos,…

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    concept album on Alexander Hamilton have become a wild hit. His concept album has sold over 2,000,000 units in the United States and reached number 3 on the Billboard Hot 200. Just recently, the first volume of The Hamilton Mixtape was released on ITunes. The Hamilton Mixtape is a compilation of songs from the musical, Hamilton, with a remix to your favorite music artists such as Kelly Clarkson, Sia, The Roots and much more. While both of these albums are very well…

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    file sharing. Sixth, MPAA, Motion Picture Association of America, roughly concluded that $16 billion of revenue is lost yearly to copyright of film, music, software and video. Lastly, NBC did a study where they removed all their materials off from iTunes. This resulted in an increase of piracy by 11.4…

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    The social media has been used over the course of 30 years, as so many people think social media did not start with the computers but with the online system so called phones around the 1950s. The early explores of social media built some devices that could make them generate tones letting them make free calls and access the telephone operational system. The very first real blogs and podcasts was done by hackers using voice mail systems where they would get into mailboxes and set up shopping…

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    Adele is the best singer of the current generation with extraordinary vocal facility and capability to pass on the enthusiastic of the music to her audience. She is a motivation to individuals from all kinds of different backgrounds and her intense vocal range helps to build her reputation. Her profound sound has made her a global accomplishment with hits like "Rolling in the Deep," "Someone Like you" and "Hello. There are a wide range of elements which forming Adele reputation as diva:…

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