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Ross stores Inc. is headquartered in California and is the largest discount retail chain in the country. Ross operates under the names Ross Dress For Less and Discount D together the two brands operate a total of 1,350 stores across the United States. Ross attributes its success to being able to attract and retain quality employees and being very selective in the location of its stores. Ross has also average same sales growth at 5% a year. Same Sales is used in retail to describe sales over a…

notice I didn’t have shoes on and a couple of them, once they passed by me, had a weird look on their face, but didn’t look at me too long. Another reason they probably didn’t think anything of it was because nowadays people come to grocery stores, or stores in general, not dressed presentable, maybe wearing pajamas and slippers. So, they probably thought I was one of those types of people. Most people at least have shoes on whether they are slippers or not, so that’s probably why I got the…

It was around 3:00 a.m. on a thursday night when my friend Trey turned from the T.V. and looked at me with awe on his face. “Dude.” he took a long pause, “I just figured out the answer to everything.” I was a bit confused and suprised by the randomness of his apparent realization, but I was intreagued, “Um, you did? What is it?” “Just because. Thats the answer to everything, just because.” He then proceeded to tell me how any question could be traced back to the answer “just because”. Why do…

The following paper evaluates the marketing and strategic commercial created by Apple to promote their latest product, the iPhones 6s. This papers plans on exploring the correlation between the actors chosen to display the phone and the desired intention of the Apple marketing team. The overall goal is to dissect each aspect and uncover the underlying message to the target audience. Instantly a black screen comes to life, various motion pictures scatter across the display. At first…

The Best Tasting Burger in America Waiting in line is definitely worth the wait. The Habit Burger Grill is a fast food chain restaurant focused on serving the best hamburgers, sandwiches, salads, french fries, and milkshakes in the States. The PR Newswire reports, “The Habit whose motto is "Respect the Burger," was founded in 1969 in Santa Barbara” (PR Newswire, 2014) and is headquartered in Irvine, California. The expansion of the chain includes 109 locations. The Habit is a great place for…

After years of dominating the phone market, Apple is about to get tested like never before. With Apple producing basically the same phones over and over again, people are starting to catch on and see the light. With Android packing so many new things into one phone its going to be tough for Apple to compete. Steve Jobs, the creator of Apple, has changed the industry of music forever by making a device that you can take anywhere and have music and video integrated into it. With a sleek design…

A strategic plan is devolved through the process of environmental scanning, or a system of monitoring and evaluating information from internal and external environments to an organization. The easiest way to conduct an environmental scan of an organization is through a process called a SWOT analysis; an analysis of a company’s internal strengths and weaknesses, and external opportunities and threats in the marketplace (Wheelan, Hunger, Hoffman and Bamford, 2015). Apple, Inc. has been a…

Yuriko Martel Macy’s Inc. is a well-known company and #1 department store chain. It is one of the nation’s premier Omni channel retailers, with fiscal 2013 sales of $27.9 billion. With about 840 stores in 45 states, the district the Columbia, Guam and Puerto Rico. Macy’s is different from other retailers, because Macy’s embraces customers and strives them to provide quality experience transcending ordinary shopping. Macy’s provide to customers the most unique and interesting fashion merchandise…

There has been a hot debate for quite some time over which phone, iPhone or Android, is the best. Some people say that Android is more customizable whilst some people say that iPhone is easier to use. There are some obvious distinctions between the two that might make or break one’s decision. One of the first things that is noticeable between an iPhone and an Android is that they differ in looks from each other. Apple, the company that made iPhones, have sort of a “signature” look to…

the most simplest terms Apple’s strategic capabilities can be divided in two forms i.e. Tangible and Intangible resources. Apple’s tangible resources include the CEO, Tim Cook, employees, the integrated system of software and hardware, its retail store all across the world. Whereas, some of the intangible resources include its brand name, unique design, cash In hand and a loyal customer database. Tim Cook Tim Cook has proved himself to be a good leader despite the criticism that no one can…