The lawsuit of Apple vs. Cisco in 2007 poses a questionable practice about ethics in business environment. Fairly speaking, both companies have their arguments as well as unethical behaviors over the iPhone trademark. Legally, Cisco owned the iPhone trademark. However, the trademark was apparently abandoned until 2006 because Cisco was not using it. In order to keep a trademark registration active, Cisco had to file a Declaration of Use on or before the sixth anniversary of the registration…
Everybody would like to own a Mac computer. You will realize that Apple normally makes some of the hottest products out there. Consumers that are looking for a new computer always have the debate; should I go with a Mac or a PC? It seems like more and more people every year are leaning towards the Mac. Apple has set trends with their creative looking iBook’s. You will realize that they now come in all sorts of colors. Some of those colors include white, black and so on. Initially, computers used…
In the off chance one might get bored of their Xbox One, there are a plethora of other gaming options about. Even the Apple Watch is getting in on it. While certainly nowhere near the brilliance of the Xbox, there are some interesting facts one can learn about watch gaming. Here are five of them. 1. APPLE WATCH NOT GOOD FOR LONG-TERM PLAY One could easily get lost in the seduction of Xbox One for hours on end, however, this addiction is not easily obtained with Apple Watch. The main reason for…
This ad for the iPhone has a perfect mix of logos, ethos, and pathos in their ads. They arguably have the best advertisements in this day and age, and this is displayed in the success of their products, from the MacBook to the iPhone to the iPad. They have set the standard as they created the first popular smartphone and started the revolution of phones becoming bigger and thinner. This never would have happened without their captivating advertisements. The human brain, according to Simon…
Apple’s needs: From the current situation of Apple, it seems it is seeking to reboot its business in order to recover the decline in its iPhone sales. The company is looking for a way to retain it fabulous growth and maintain its financial strengths. Thus, Apple is studying the idea of acquiring another business, particularly in a business in the music streaming, because that mostly will help the company in increasing and supporting Apple Music Services that they introduced in 2015. The company…
The new iPod Nano features polished aluminum and at 5.4 mm and 1.1 ounces, it is the thinnest and lightest MP3 player in the market (Apple Inc, 2015). It comes in six available colors including (product) Red which means apple will contribute a portion of the purchase price to the Global Fund to fight AIDS. When purchased from the official website, the iPod Nano is eligible for a free engraving and gift…
Courtney Carlson Cody Dye English 101 October 23, 2017 Materialism Madness Ten years ago if you would have asked a friend to go to the apple store you would have probably gotten a really confused look. In 2007, Apple launched its’ first smartphone, the iPhone. Steve Jobs introduced a smartphone with internet accessibility. It was the first mobile device that eliminated the keyboard. The days of punching keyboards to send text messages were over. Jobs provided the first touchscreen…
Responsibility”). They work together to successfully make the Apple I Personal Computer. Many years Later more and more products have emerged from their headquarters located in Cupertino, California. The team at Apple have created the iPhone, Mac, iPad, iPod, iWatch, Apple TV, and many more products. Apple has many different types of responsibilities as a company. One of them being Corporate Social Responsibility. Apple’s Corporate Social Responsibility is led by Lisa Jackson, who is the Vice…
Introduction Smell of apples by Mark Behr revolves around cultural identities. Rita Barnard argues in her article “The Smell of Apples, Moby-Dick, and Apartheid Ideology” that the smell of apples ends with narrator excepting of these cultural identities and of his position in society. Thus will this essay firstly discuss the dominant cultural identities portrayed in this novel. Secondly the moments in the novel where it seems as though the narrator resists the cultural identities, will be…
A Case Study of Apple Inc. Using the SWOT and PESTEL Analysis SWOT Analysis The acronym SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT Analysis is used to evaluate a company’s “current situation and future prospects by simultaneously considering internal and external factors” (Rothaermel, pg. 130). Companies use the SWOT analysis because it allows them to company to utilize its internal strengths to take advantage of its external opportunities, while lessoning…