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Trident University Sopapan Raburn MKT501: Strategic Marketing Module 1 SLP Dr. Ronald Zallocco STP, Product Management & Situation Analysis Product Statement Apple, Inc., simply Apple, is one of the largest technology companies in the world. Founded back in 1976, the company is now one of the successful multinational companies based in the US but with extensive global operations. Apple has been flourishing over the years through a variety of growth and expansion initiatives and…

2. After conducting a detailed exploration about the facts related to the case, the following are the details that gathered in a step by step manner: shooting left a 12-year-old dead and a 14-year-old injured in San Bernardino. 3. Pros and cons of Apple unlocking Farooq’s iPhone: Pros: 1. Terrorism has been a threat to mankind, since many years. So, unlocking Farooq’s iPhone might definitely help the FBI team, to solve the Farooq’s case to some extent, in finding the true…

Introduction Apple Inc. is a company based in California which functions in the telecommunication industry (Lombardo, 2017). It offers a range of products that include consumer electronics, online services and computer software. The company is a pioneer in the telecommunication industry and has been constantly striving to expand their user base and geographical area. A review of its strategies provides a better understanding behind its operational and technological success in its markets and…

Discussion Question 7.2 Without a doubt, Apple Incorporated has been highly innovative. Throughout Apple’s history it has innovated and brought new technology to the marketplace. Apple has used each of the four types of innovation throughout its history. For example, the first Mac computer drew technology from developments at Xerox Parc in the 1970s, but was a new technology in the sense the Mac was smaller, faster, and much less expensive (Nonala & Kenney 1991). In the 1970s through the…

“Taylor vs. Treadmill” was an advertisement developed by Apple to promote its new music feature called Apple Music. The advertisement was released by the company in April 2016. The advertisement features star singer Taylor Swift getting ready to run on the treadmill while listening to Apple Music. As Taylor Swift begins to run, she also begins to sing and dance obnoxiously to “Jumpman” by Drake. As she continues to run she becomes distracted by the song being played and her singing. Swift then…

Discussion and Recommendations Discuss advantages and disadvantages of its business practices The advantage of Apple Inc. having its own operating system is they own the whole algorithm from hardware to software so this is considered as the most secure OS (Genes, n.d.). However, if anything goes wrong with the operating system, worry not as Apple has it recall switch which is the App Store. Furthermore, it is simpler for Apple Inc. to distribute the latest update to their customers (Snelling,…

Are mistakes really a bad thing or rather something that’s helpful? In medusa and the snail, a book by Lewis Thomas, he claims that mistakes are the base of human thought and that trial and error is actually a good thing not a bad thing. In the article he says, “ We learn, as they say, by “trial and error.” (Line 10) Learning is the base of human curiosity and this human curiosity got us to the technology and information that we have today. None of that would've happened if we didn't have…

Analysis of the Mac Vs. PC Ad Campaign As computers were first gaining popularity, companies tried to hook customers by using unique marketing tactics. Soon, years went by and technologies continued to progress to a point at which companies spent millions on actively trying to promote their products. In 2006, the company, Apple, established an ad campaign titled Mac vs. PC which quickly grew more admirable by strategically using rhetorical fallacies and genuine story lines. Fans then began…

Taylor Swift may be the most liked person amongst her music industry peers, after the singer went up against Apple Music, and walked away victorious. Swift recently penned a letter to Apple Music that "called out" the music streaming company's decision not pay artists, songwriters, and producers during their three-month free trial period for the general public. A day after the singer's open letter made its rounds on the Internet, Apple Music executives suddenly had a change of heart, and they…

About us As a group of geeks we enjoy finding new uses for our iPhones and finding some of the best accessories that make our iPhones our day-to-day sidekick. If you’ve ever wondered how to do something with your iPhone, you’re not alone. Stay tuned for tutorials on how to get the most out of your new iPhone. To get started check out our first tutorial here. Our services Driven by the desire to get the most from our iPhones, we (a group of geeks) banded together to thoroughly analyze the…