To create and sustain long-term profitability within this industry, heavy-truck maker Paccar chose to focus on one customer group where competitive forces are weakest: individual drivers who own their trucks and contract directly with suppliers. These operators have limited clout as buyers and are less price sensitive because of their emotional ties to and economic dependence on their own trucks. For these customers, Paccar has developed such features as luxurious sleeper cabins, plush…
at night, some people staged a procession in Ramu in protest of the perceived blasphemous image uploaded to a Facebook account. Newspaper reports stated that local Awami League leaders were initially seen mobilising the mob and emphasising the sentimental religious issue to counter the opposition. The Daily Star, a widely circulated national daily, reported that a motley group comprising local leaders of pro-Awami League organisations, BNP men, madrasa students and common people were allegedly…