Hurley International

Trade agreements have allowed cross border activities of various businesses. Within the European Union, there are trade agreements. These trade agreements have allowed companies from various countries to expand to other countries without barriers. However, there are still challenges facing companies that are expanding into new markets. This is the same for Brunt Hotel PLC, which has owned hotels only in the UK and is now stepping up to expand into the French Market. How is Brunt Hotel going to…

Premier Inn Premier Inn is a British budget hotel chain and the UK's biggest hotel brand, with over 50,000 rooms and 700 hotels. LSE-listed Whitbread founded the chain in the "Travel Inn" brand name in 1987 to race with Travelodges (which were at the time owned by Forte). Travel Inn was amalgamated with Premier Lodge to create the present business, purely owned by Whitbread. The auxiliary today accounts for 70% of Whitbread's earnings. Premier Inn manages hotels at a range of locations which…

Abstract Tourism is an international activity that includes a combination of economic, political, social and environmental factors with more and more complex consequences. The touristic development creates economic benefits and costs from country to country and from region to region. This is mainly attributed to at the different economic structures of the countries or regions of touristic destinations and by their geographical position. The Historic and cultural objects play an important role in…

PESTLE Analysis Political factors The political condition of Denmark is very good because of the multi-party system. The government uses policies which helps the overall business of the country and makes it easy for the investors to invest. So the government makes it very easy for big companies like Lego to survive in turbulent economic times. The operation of the company is also influenced by the policies of the European Union as they have to abide by the rules made by them. The European Union…

A high level of professionalism is what many international brands and companies seriously concentrate on. Providing a great customer service in an apt highly professional way creates a certain image for your brand or industry. The output is simple but deserves close attention and time. Many hotels and…

1.5. Government policy The government of India has allowed 100 percent foreign investment in the hotel and tourism related industry. Tourism related industry includes:  Travel agencies, tour operating agencies and tourist transport agencies.  Cultural, adventure and wildlife experiences provided for tourists.  Surface, air and water transport services for tourists.  Convention/seminar units and organisations. The Government has also initiated other attractive measures in order to improve the…

Reduce Cost / Economies of Scale/ Increase Profitability Like many other international operations, IKEA too seek to take advantage of the tangible opportunities to reduce their costs. Figure 2 below shows the three pillars of IKEA’s concept which represents low cost, good design and functionality. It is inevitable that the furniture business was not an easy business to be expanded globally and primary reason would be the transportation of the goods is expensive. IKEA had been the pioneer in…

Negative Socio-cultural impacts Commodification One of the most common negative socio-cultural impacts of tourism is commodification. The dictionary definition of commodification is to make something into an object for commercial use. In terms of tourism, commodification refers to using a place's culture and the cultural artifacts of that particular place to make money and generate profit either to support its economy or for personal gain. In other word, tourism can turn local cultures into…

Introduction This supply chain case study is focusing on the Bitumen Cocoa organisation in Zaria Nigeria. In the past decades, numbers of products offered to the market have generally exploded. The cocoa product lifetime has decreased hugely. The combination of these two trends leads to increased inaccuracy of the demand uncertainty resulting the increase in inventory levels. However, the disadvantages of holding inventory have been increasingly recognised with the regard to impact this may…

The field of international politics is a vastly complex field that can be difficult to interpret and make sense of. There is no supreme governing power, only sovereign states. Theories can be used as a sort of lens to find patterns in the behavior of states and determine how likely cooperation is in the international system. In this essay, I will be presenting the Neorealist argument that states are self-interested actors concerned with security and survival, and the Neoliberal Institutionalist…