Huawei

Introduction McCracken (1989) said that a celebrity endorser is as “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989, p. 310). Bergkvist and Zhou made a change to this definition in 2016 and said that “a celebrity endorsement is an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of…

Why some cultures are being Americanized? Some people may think that American culture is forcing itself on their cultures or local cultures. The truth is, these cultures are allowing Americanization to take place in their countries because they want to, and they are accepting this idea. For example, in Kuwait people started to wear jeans since the seventies and in every year there is a new jeans style. My mother once told me that when she and her friends started to wear jeans they had the…

Investment Summary We issue a BUY recommendation on Inari Amertron Berhad (INRI) with a target price of RM4.98 using the Discounted Cash Flow (DCF) method. This offers a 20.29% of upside from its closing price of RM4.14 on 1 December 2015. Our TP of RM4.98 implies a FY16 PE of 23.13x as we believe that INRI deserved to be trading at a premium due to its stronger growth potential with various buying points such as 1) Bright Prospects of RF Segment due to higher RF content in smartphone driven by…

Nowadays, technology is getting really advanced and it is becoming an essential part of life. The most rapidly growing technologies in the world is smart phone. Smartphone also can be known as mobile phone or cell phone. All people around the world are used smartphone, but the people age around 60 years and above are less use of smart phone. However, the people aged under 25 years are frequently use this rapidly growing technology. Smartphone have become a very important part of our daily…

Although the quality, design and technological specifications of consumer electronics remain important characteristics in the decision making process of a consumers’ purchase, marketing strategies and tactics have a crucial impact on the perception of existing and potential customers. The reputation of a company, including their ethical behaviour, from human resources to their impact on the environment at large and the perception of industry innovators in their specific market can influence the…

First of all, in order to enhance communications between company and employee, and to attract employee still work for company, mostly companies will increase sharing and collaboration. E.g. Huawei makes all their employees are shareholders. Secondly, when HR review and manage employees’ performance, they should gain a better view of individual performance. Its primary purpose is to help managers gain a broader perspective on employees, since…

UTILIZATION OF RESOURCES Starbucks ensures that it identifies and acquires the resources necessary to effectively continue its performance through its strategic location. Located in Seattle, Washington, the corporate headquarters is in one of the most desirable locations for young professionals to live. In addition to Starbucks, other companies such as Boeing and Amazon call Seattle home. Tech giant Facebook is also opening offices in Seattle due to the immense human capital the city…

Samsung is a South Korean based multinational conglomerate company. The company has over 56 subsidiaries across the globe with their business mainly focus on electronics, construction and heavy industry. Samsung has other major subsidiaries too including entertainment industry, medical center, insurance and other businesses. Four business groups has been separated apart after the death of the founder, which consist of electronics, engineering, most high-tech products and construction. (About…

Why China? China, the world’s second largest economy and home to over a billion people, is or will be a major market for most businesses. China exists in all supply chains or value chains, either as a consumer of certain goods and services or a manufacturer of a large number of goods and increasingly, a provider of services. China is home to one of the most rapidly urbanizing populations, with 300 million migrating from rural areas to the cities. These people are potential consumers for many of…

Over the years, globalisation has started to have a massive impact on countries, industries and businesses. Globalisation has affected the world and it is changing how countries do business, how technology is seen and social lifestyles. Globalisation was first employed in the Oxford dictionary in the 1930s, at the time the word was used by economists and social scientists. The word is now commonly used and now we have people who even disagree or agree with globalisation. In this essay, I will be…