that two percent of the missions were deliberately planned against enemy high-value targets. Most of the sorties where weapons were dropped, the engagement was not based on intelligence. The critical issue is finding the target and then deciding how to best influence that target. Both of these functions require a substantial investment in…
NIST Special Publication 800-37 Revision 1 Guide for Applying the Risk Management Framework to Federal Information Systems A Security Life Cycle Approach JOINT TASK FORCE TRANSFORMATION INITIATIVE INFORMATION SECURITY Computer Security Division Information Technology Laboratory National Institute of Standards and Technology Gaithersburg, MD 20899-8930 February 2010 U.S. Department of Commerce Gary Locke, Secretary National Institute of Standards and Technology Patrick…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…