Summary: The article mainly talks about how Andrew Lewis, a former manager of corporate sales for Tiffany & Company, repositioned a former Econo Lodge and changed it from a despair hotel to a winner of the goal award and a nomination for Platinum as the only Quality Inn in the U.S. Before its reposition, the property lacked maintenance. It also had poor customer service, employee training, and management practice. To change the property, Andrew focused on changing the flag from Econo Lodge to…
The following essay is based on the importance and effectiveness of revenue management and how it is helpful to the institution, its customers and the hotel employees. Every aspect has its own advantages and disadvantages and all of this shall be discussed in this essay. It talks about the Evolution of Revenue Management and how it has helped various industries prosper. (Bardi, 2003). Revenue management was a concept which started around 1970s by the airline industry. This concept was then…
to Online Reviews: Problem Solving and Engagement in Hotels”, by Sun-Young Park and Jonathan P. Allen addresses hotel responses to Internet comments and how such reaction affect customer perceptions. It demonstrated that responses to reviews varied significantly by hotel, but by responding positively, hotels build customer relations. I selected this topic and article because I have a passion for the hotel industry and research shows that hotel response to online comments affect revenues…
does not adhere to tourist board regulations hence the startup costs remain lower for these illegal guest houses which impacts the trade. Tourists are given plenty of choices to choose from such as luxury hotels like Hikka tranz, Citrus Hikkaduwa to medium scale like Drifters, Hikkaduwa beach hotel to guest houses such as Nippon villa which pressures…
stays at The Success Hotel when she is here. Many signs are being put up in the hotel stating that they will not be responsible for the loss of items if they are not entrusted to the front desk to be taken care of. In the case of Bass Anne Hendricks v Shangri-La Hotel Ltd (2011), Bass, the plaintiff, claimed to have lost her gold and diamond ring during her stay at Shangri-La Hotel and therefore, the defendant is liable for the loss of her items. Searches were conducted in the hotel and…
Free WiFi in Hotels; Amenity or Standard Feature? In 2014, 64% of hotels offered free WiFi to guests. Two years later, that percentage is much higher as, rather than a touted amenity, free WiFi has become a standard feature throughout the hospitality industry. Business travelers consider free WiFi an important feature as more than 90% of those traveling for business expect this service, and many would not return to a hotel that did not provide a fee-free service. Vacationers are not far behind…
Management class. I am once again a marketing consultant for a hospitality management group. Myself, and five others make up the Cordon Team. Our boss has asked each member of the Cordon team to create a four page marketing plan for a restaurant, or a hotel. The group will then decide which of the six plans sounds the best, and draw up a marketing plan for that establishment, including writing up the SMART goals, a marketing plan to achieve those goals, a plan to use media-social, and…
Bruhn (2013) lists seven commonly used models of different authors that all try to sum up results of the rather subjective perceptions of service delivery in a measurable and tangible way, to which service managers are able to implement suitable solutions. Based on the five dimensions of service, so called “RATER” (see Figure 2), Parasuraman, Berry, and Zeithaml already identified in 1988 that measuring quality of goods differs from measuring quality of services…
Jackson Hotel is a high end small hotel corporation that caters to high-end vacationers in resort communities. With an unaffected hiring process the vision of Jackson Hotel has not been met. Michael Jackson’s method of hiring consist of his management team sending him names and possible hires. Several states such as, Aspen, Colorado; Orlando, Florida; Santa Fe, New Mexico; and Sea Island, Georgia, management must focus on recruiting the new faces of the organization. The employees of the…
Movenpick Hotels and Resorts is an international hotel brand, which is focused on business and conference properties as well as on holiday resorts. Movenpick Company is owned by two companies, which are Mövenpick Holding which has 66.7% and the Kingdom Group with 33.3%. Movenpick Company was established in 1948 as a restaurant in Zurich with a non-smoking policy and premium quality food experience. After 10 years the number of operations grew up to 8 properties and in 1966 the first hotel was…