began performing from a young age, her first performance at age ten began her ascent into superstardom (Watson 2012). She has earned her place as the most renowned female country artist of all time with twenty-five number-one singles on the Billboard Hot Country Chart (Billboard 2024). However, Parton's impact lies in more than just her musical talents, she has spent her life finding the elements of persona and image that would captivate audiences worldwide. Parton has created a unique…
urbanism, bravado, and coolness. This rich bond was established in 1979; from 1984 to 2009, a new era was conceived, known as “The Dunkadelic Era.” In 1979, the first mainstream explicit connection between hip-hop and basketball was established. The Sugarhill Gang’s hit song “Rapper’s Delight,” which is commonly referred to as the first mainstream hip-hop song, had lyrics about basketball. “Rapper’s Delight” wasn’t only popular in the United States, but it was an international hit. It quickly…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…