Home equity loan

buildings and million of dollars lost in property taxes. The banking institution was accused of knowingly distributing home loans to black and Hispanic customers, many of whom would not have been able to qualify for traditional loans, with high interest rates and ridiculous fees in order to strip the borrowers homes of equity and eventually lead to the borrower having to foreclose on their homes and possibly other property.…

dozen savings and loan companies in the Greater Cincinnati area to find the lowest interest rates and closing costs. Yet, it was Oakley Building & Loan Company (Oakley B.&L. Co.) that held the lowest interest rates. After a referral from a friend, Robert called the vice president of Oakley B.&L. Co., George Downs, for a more comprehensive explanation of the loan process, the approval probability, and the definite costs. Oakley B.&L. Co. reassured the Laufmans that receiving a loan would be…

Case of Eileen Foster v. BofA and Countrywide The story starts March 7, 2007. Eileen Foster was promoted to Executive Vice President, Fraud Risk Management while she was working for the Countrywide Financial Corp. This role requires our whistleblower to supervise and monitor internal bank processes and mortgage fraud investigations, if needed, organize and send conclusion in the form of suspicious activity report to the U.S. Treasury as well as the board of directors. During her time, she…

enterprise that is government-sponsored, they are in the mortgage loan business, buying mortgages from larger banks and selling them as mortgage backed securities or agency bonds. The mortgages Fannie Mae tend to purchase are from commercial bonds.…

In the article “What We Are to Advertisers”, James B. Twitchell argues that “advertising is not just to brand parity objects but also to brand consumers” (182). Rosser Reeves, a skilled advertiser, tried to convince different groups of people that quarters had meaning and value. The consumer’s view of products is called positioning. The consumer must feel like the product they are buying has value and is better than competing products. I have had experience of witnessing many competing companies…

As observed by Fill (2013), successful brands deliver consistently on their promises, by meeting or exceeding expectations, and in doing so reinforce the positioning and performance. Moreover, much attention has been devoted to the concept of brand equity (Aaker and Biel, 1992; Leuthesser 1988; Maltz 1991). In a general sense, it is defined in terms of marketing effects uniquely attributable to the brand – for example, when certain outcomes result from the marketing of a product or service…

It can be done by retaining and attracting loyal customers. According to the author loyal customers are well experienced customers. The bonding between brand equity and service loyalty is the main objective of the author. It is found that there is some relationship between consumer behavior and customers willingness to pay. Habit and convenience makes the customer to return to the same service supplier. In maintaining…

Group Assignment 1- Product innovation by Dr. Reddy’s Laboratories Product Name- Metsmall Subject- Product & Brand Management by Dr. Sanjay Patro Group Details- Sl.No. Description SID ID 1 Sumiran Kumar Ghosh RB 15027 2 Tejaswini Mantha RB 15035 3 Vikas Raj RB 15053 Table of Contents: 1. Executive Summary 2. Metsmall- a smart decision - Introduction - Types of diabetes - Epidemiology in India - Treatment Guidelines 3. Market summary - Target customer segment - Target…

2.1 What is Brand Loyalty? Brand loyalty is the consumers’ decision to repurchase a product of the same brand rather than the brand of a competitor. However, when defining brand loyalty, an important distinction needs to be made between true brand loyalty and spurious brand loyalty. Bloemer and Kasper (1995, p. 313) defines true brand loyalty as “the biased (i.e. non-random) behaviorial response (i.e. purchase) expressed overtime by some decision-making unit with respect to one or more…

Brand awareness consists of brand recognition and brand recall performance. Brand recognition is how far consumers can correctly identify the specific product or service just by looking at the product or service logo, tag line, packaging or advertising campaign. Thus, we can simply conclude that brand recognition requires that consumers to be able to recognize the brand as having been seen or heard previously (Keller, 1993). Brand recall relates to consumers ability to retrieve the brand when…