Holiday Inn

It’s funny. I don’t remember the day you were born, or the day you came home from the hospital; but I do not remember a time or event in my life in which you and I were apart. You have always been there; like an annoying rashes we earned from playing outside in the sugar cane fields of Louisiana, you were always there. Every minute spent outside, playing video games, every jump shot taken, and every fist fight with the neighborhood bullies I was involved my right hand man, you. We were…

3.0 SCANNING THE ENVIRONMENT 3.1 Environmental Analysis 3.1.1 PEST Analysis In aligning with the indicatives of Malaysian Tourism Industry PEST Analysis conclude that in conjunction with the Malaysian government, Malaysian Tourism Industry has initiated several hotel and destination development schemes under the slogan: “Malaysia, Truly Asia”. Malaysia’s economic stability, scenic beauty, the metropolitan extravaganza offered at cities like Kuala Lumpur (KL) and the government’s generous…

Introduction The hotel industry’s ability to distinguish future trends and the outlook of the market changes has become a factor in determining the competitiveness of hotels. This is fundamental because of the critical issues involved with uncertainties, adapting through innovation, constantly evolving customer desires and demands, taking advantages of opportunities and staying ahead of competition in this dynamic global economy. Market led strategic change that involves going into the market…

Foreword : I have always loved the beauty of Poetry, how words alone can grip the mind and stimulate the soul. Poetry is a feeling, like the tears of happiness or sorrow that we don't speak of. It's the cries of a breaking heart and the songs of love that we keep locked away. Within these pages lay just some of the hopes, trials and tribulations that have made me who I am. So take a deep breath if you dare, And settle into your favorite chair. Of my plights and dreams, have…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…