History of Singapore

1. The PESTLE framework is used to understand the political, economic, social, technological, legal and environmental forces affecting an industry and its incumbent organizations: • Political: Singapore Airline is the national air carrier for the company and it represent the country by carrying its national flag thus if the country has any national political problem will have a major impact on the operation of the airline industrial. • Economic: The major effect on Airline business is Fuel and…

Middle East’s largest and principal Airline i.e. Emirates. This paper descriptively talks about the strategic study of Emirates Airlines. 1st part of this paper will deal in detail about a brief description of the organization and its roots in history and its conception. The second section of the paper deals with the competitive advantage the company holds against other flight services of the same segment. This section will be followed by a detailed SWOT analysis of Emirates which will discuss…

A dealer of Giant bicycles in Tampa Florida, named Flying Fish Bikes had fantastic sales and a good standing relationship with Giant as a supplier. However, Giant opened up a store two miles from Flying Fish Bikes. The owner of the bike store took Giant to court for a breach of contract. Kane the owner filed his original suite and claimed he had developed a relationship of trust with the suppliers, sharing inventory, sales, profit margins and other private information. Kane worked with Giant…

Airplanes: Airbus A380 The Airplanes have always been an amazing sight to behold, even to think of the engineering in an aircraft is unbelievable. The science that goes into a modern aircraft is just amazing. Despite having supersonic fighter jets, or rumored futuristic Hypersonic jets that travel at speeds of Mach 11 (Black Project), they have very humble beginnings. Before the Wright brothers had their success in North Carolina (United States) people were already dreaming of flying through…

opportunities and threats (SWOT) of Singapore International Airlines (SIA). In additional of the core competencies of the company, their relevance vision and mission statement. At the end, we will sum up with the strategy undertaken by SIA in the case study by justifying the merits and demerits of SIA’s strategic response. 1.2 Background Incorporated on 28 January 1972 as Mercury Singapore Airlines, it was renamed Singapore Airlines on 30 June the same year. Mercury Singapore Airlines was…

Malaysia Airlines Berhad (MAB), formerly known as Malaysia Airlines System Berhad (MAS) is founded in 1947 as Malayan Airways. It is the national air carrier that operates flights from its home-based, Kuala Lumpur International Airport and from secondary hubs in Kota Kinabalu and Kuching to destinations around Asia and around the globe including countries in Europe and Oceania. Airlines headquarters are located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor and it is the…

4. Interview discussion - Description of the business which was selected for the interview Air Mauritius is the national airline of Mauritius which was Established in 1967 by British Overview Airways Cooperation (BOAC) and Air France. Air Mauritius has its headquarters in Port Louis the capital of Mauritius and Its hub is based in Sir Seewoosagur Ramgoolam International Airport. It runs a frequent flyer package known as the KESTRELFLYER. Members of this programme are given a unique membership…

Market Analysis through SWOT Strengths Etihad has been among the world’s leading airlines and have Abu Dhabi as its corporate hub. This has a location advantage connecting the local inhabitants to other countries of the world. (Hasan, 2014) This airline is completely owned by the government of Abu Dhabi, which entirely takes care of its funding through which the airlines is flourishing well and investing in new services. The airline has always been known for the provision of best…

Singapore Airlines As with most things in life the only constant, is change. Similar to one’s personal life their business life is just as complex and ever changing. Today 's business environment requires that organizations, like Singapore Airlines, to undergo change on a constant basis in order to remain competitive. These changes may be minor, or may be something major such as in refocusing the overall strategy of the organization. It is up to the change manager to effectively move the…

1.0 Question 1 Singapore Airline (SIA) is a well-known airline for its excellent services and also the product quality they offer to the customer (Kossmann, 2006). Two theories will be used which are Drucker’s seven tasks of tomorrow’s manager and the cultural web in order to relate how SIA is a world class provider. 1.1 Drucker’s Seven Task Tomorrow’s Manager SIA targets to serve the best product for its passenger, plus the best customer service they can provide. Thus, to achieve their…