Heritage Classic

The idea of nature is of huge importance and the concept of harmony with nature and oneself is the defining characteristic of the ancient Chinese belief system. There is an emphasis placed on the welfare and well being of the individual in the present life as opposed to a future one. What separates Confucianism, Taoism and Chinese Buddhism is the meaning which is associated with nature. Confucianism places emphasis on the nature of the human. Taoism focuses on harmony with the universe and…

An Analysis of BP’s Difficulties, “Signature Processes” & Performance BP is the multinational holding company and one of the world’s major petroleum and petrochemical groups. BP’s primary activities include: exploration and production of crude oil and natural gas; refining, marketing and transportation; and manufacturing and sales of petrochemicals. In 1908, William D’Arcy and George Reynolds struck oil in Persia and established the Anglo-Persian Oil Company (APOC). In 1935 APOC was renamed…

Surfing has grown exponentially over the past several decades and with it surf brands have exploded and surfing has become considerably more marketable. However, at one point in time, this did not seem like it would ever be possible. In the 1960’s there was a vast expansion of surf culture, but before that surfing was not seen as a popular activity. The counter-culture ways that were associated with the sport created a view that surfers were slackers and druggies as their time was largely spent…

Kerala is worldwide famous for ayurveda and kairali massage, Uttarakhand is known for yoga and meditation, Goa is famous for holistic living, Rajasthan is in world map as spas and heritage living destination. These are some of the world-renowned places in India for alternative medicine (The Chicago Tribune, March 28, 2008). ‘Destination Branding’ gained visibility in the late 1990s. There are some countries which have an edge over…

INTRODUCTION The following analysis pertains to the Campbell Soup Company (Campbell), based in Camden, NJ utilizing the strategic management model. The purpose of the analysis is to examine the most recent activities of this publicly-traded company (NYSE: CPB), spanning the last 3 to 5-year period to determine the key strategic management issues facing the company, identify the company’s primary management level challenges and/or opportunities and to offer recommendations to address those…

The Orange Sun, Bioethics and Praxis of Systemic Annihilation in Kaine Agary’s Yellow Yellow ABSTRACT From the quasi-oral form, African Literature has cascaded through systemic phases in less than two hundred years of contact with the Western written form. It has migrated from that dark romance portrayed by western writers to contemporariness of self-reappraisal. The primary inclination of these texts has been the ultimate question. What have we achieved with our independence? The unsavoury…

Sales, which included T-shirts and denim jeans, reached $78 million, 98 percent of which came from the domestic market. With 1,000 stores in Italy alone, Benetton realized that the home market was saturated, and launched a major export campaign. Benetton targeted the rest of Europe and made plans to enter U.S. and Japanese markets. In 1979 the first store was opened in North America. By 1981, Benetton, operating under the name Invep S.p.A., had become the world leader in the field of knitwear,…

CHAPTER 1 INTRODUCTION FAST FOOD Fast foods are termed as fast, simply accessible and low-cost alternatives to home-cooked meals, in line with the National Institutes of Health (NIH). They additionally tend to be high in saturated fat, sugar, salt and calories. In line with the federal agency, several fast food chains have passed through growing public awareness regarding nutrition by giving some food that are lower in fat and calories than their nominal fare. Fast food is the term…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…